KOPExpo / Food & Beverage

Exhibition stand Design for Food & Beverage Trade Shows

Are you an exhibitor at an international Food & Beverage trade show? If so, you’ll want a booth that brings taste and experience to life, builds trust, and provides the right setting for tastings and meaningful conversations. In short: not just a static structure, but a tangible experience of your brand and products.

Cases & Quotes

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Seafood Expo Global
01

KLAAS PUUL

MASTERS EXPO
02

BIG GREEN EGG

ANUGA
03

STORTEBOOM FOOD GROUP

HORECAVA
04

FUZE TEA

Horecava
05

ROYAL BLISS

01

KLAAS PUUL

"We wanted to show who we are today: a strong seafood partner known for craftsmanship, quality, and an international focus. KOP did a great job of translating that into a booth where we could showcase, prepare, taste, and discuss our products. Exactly what we needed!"

Suzanne Wolke | Marketing Manager, Klaas Puul

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02

BIG GREEN EGG

"Thanks to KOP, this challenging collaboration went exceptionally smoothly. By using smart technical solutions, we were able to create a truly immersive experience."

Pauline Moerman | Marketing & Communications | Big Green Egg Netherlands

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03

STORTEBOOM FOOD GROUP

"Working with KOP went great, as always! They were very collaborative, super flexible, and really helped bring our ideas to life. Everything went smoothly from design to execution. A really great team to work with!"

 

Nicole Honing | Communications Manager

 

list-arrow VIEW STORTEBOOM

04

FUZE TEA

"The great thing about working with KOP is that they really listened to our needs and perfectly translated them into the design. The final result truly matched the design. Fortunately, KOP was also on hand to provide assistance during the trade show. A booth attendant accidentally placed his jacket on the keyboard of the LED wall, causing it to malfunction. Things like that can happen, but luckily KOP resolved the issue quickly, and few people even noticed. We appreciated that we knew exactly where we stood throughout the entire process and what was expected of us. We were able to fully rely on KOP’s tight schedule, which gave us a lot of peace of mind."

 

Marlo Vermeulen | Channel Marketing Manager | Coca-Cola Europacific Partners

 

list-arrow WATCH FUZE TEA

05

ROYAL BLISS

"Normally, we’re happy if it lives up to the rendering, but this was even better. The large bar, along with the big LED screens, was truly impressive. We were also surprised by the quality; it was simply well-built. The booth was crowded, and we saw a lot of people taking photos. We look back on a great trade show."

 

Tara Leyfeldt | Shopper Marketing | Coca-Cola Europacific Partners

 

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"From fresh ingredients and recipes to packaging and food trends: a well-thought-out booth concept makes brands recognizable, welcoming, and commercially strong."

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HEADLINE EXPO - SIGNATURE FOODS - HORECAVA3

Appetizer Platter on the Exhibition Floor

Signature Foods: “The snack platter is at the heart of what we do. That’s why we wanted a design with a cozy, homey atmosphere that invites people to enjoy a drink and some snacks. Naturally, all accompanied by the delicious bites from our assortment.”

We designed an inviting booth that rivaled a cozy café. The stands centerpiece was visible from a great distance: a large snack platter perched atop the booth. Visitors knew immediately what to expect here: appetizers.

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A Fresh Look at Royal Bliss

Royal Bliss, a brand of Coca-Cola Europacific Partners, was relaunched in grand style at Horecava. It was our job to design and build the exhibition stand.

Marlo Vermeulen, Channel Marketing Manager, said: “The great thing about working with KOP is their honesty (..) and their pleasant way of communicating. And there was also someone on hand right away during the trade show in case we had a question or problem. That gave us a sense of trust.”

Tara Leyfeldt, Shopper Marketer, said:“Normally, we’re happy if it matches the design, but this was even better.”

Scent Marketing_ Booth_Fuze Tea

A Vibrant Brand Experience for Fuze Tea

Fuze Tea wanted to give visitors a complete sensory experience: from color to scent, taste, sound, and touch. Using scent marketing and an eye-catching Instagram wall, we turned the launch of the new flavors into an experience that immediately grabbed attention and left a lasting impression.

Always Built Sustainably

A sustainable exhibition stand? We could just say that, but we'd rather show it. Materials we reuse, designs that travel to the next show, and choices that prevent waste instead of cleaning it up afterward.

 In the world of Food & Beverage, where freshness and experience are key, we believe the stand itself should also convey how you handle your raw materials. A booth that doesn’t end up in the trash after the trade show, but simply comes along again.

Below is a selection of projects in which sustainable stand design was not only visible but also became part of the brand story.

KOP EXPO - NEDAP - EUROSHOP 1
HEADING - PROVADA - 2026 - bedstand1-1
HEADING - RABOBANK - PROVADA - 2026-2-1
HEADING - PROVADA - 2026 - bed stands
KOP EXPO - NEDCON - LOGIMAT 2026 - STUTTGART - BOOTH PHOTOGRAPHY - _7304
HEADING - PROVADA - 2026 - Vreugdenhil
KOP EXPO - SENDCLOUD - WWVD 2025 - UTRECHT - BOOTH PHOTOGRAPHY - #9371(lr)-min
HEADING - PROVADA - March 2026
HEADING - PROVADA - February 2026
HEADING - PROVADA - 2026-01
HEADING - PROVADA - April 2026
HEADING - DREES&SOMMER - PROVADA - February 2026
HEADING - PROVADA - April 1, 2026

KOP for Food & Beverage

With over 20 years of experience in international trade shows and events, KOP creates trade show booths for food and beverage brands that do more than just stand out.

At KOP, we don’t just build a trade show stand, we take a holistic approach. We combine strategy, design, and execution to ensure a consistent message that resonates with the right target audience. From copy to content, and from activations to brand experiences. The relevant elements come together in a powerful exhibition concept. With a single point of contact from start to finish.

 

HEADING - PROVADA - March 2026
HEADING - PROVADA - February 2026
HEADING - PROVADA - 2026-01
HEADING - PROVADA - April 2026
HEADING - DREES&SOMMER - PROVADA - February 2026
HEADING - PROVADA - April 1, 2026
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Why don't we put our heads together?

Are you curious about what we can do for your brand? Then feel free to stop by anytime—no strings attached!

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 Wouter van de Gouw