Are you an exhibitor at an international Food & Beverage trade show? If so, you’ll want a booth that brings taste and experience to life, builds trust, and provides the right setting for tastings and meaningful conversations. In short: not just a static structure, but a tangible experience of your brand and products.
Suzanne Wolke | Marketing Manager, Klaas Puul
Pauline Moerman | Marketing & Communications | Big Green Egg Netherlands
Nicole Honing | Communications Manager
Marlo Vermeulen | Channel Marketing Manager | Coca-Cola Europacific Partners
Tara Leyfeldt | Shopper Marketing | Coca-Cola Europacific Partners

Signature Foods: “The snack platter is at the heart of what we do. That’s why we wanted a design with a cozy, homey atmosphere that invites people to enjoy a drink and some snacks. Naturally, all accompanied by the delicious bites from our assortment.”
We designed an inviting booth that rivaled a cozy café. The stands centerpiece was visible from a great distance: a large snack platter perched atop the booth. Visitors knew immediately what to expect here: appetizers.
Royal Bliss, a brand of Coca-Cola Europacific Partners, was relaunched in grand style at Horecava. It was our job to design and build the exhibition stand.
Marlo Vermeulen, Channel Marketing Manager, said: “The great thing about working with KOP is their honesty (..) and their pleasant way of communicating. And there was also someone on hand right away during the trade show in case we had a question or problem. That gave us a sense of trust.”
Tara Leyfeldt, Shopper Marketer, said:“Normally, we’re happy if it matches the design, but this was even better.”
Fuze Tea wanted to give visitors a complete sensory experience: from color to scent, taste, sound, and touch. Using scent marketing and an eye-catching Instagram wall, we turned the launch of the new flavors into an experience that immediately grabbed attention and left a lasting impression.
A sustainable exhibition stand? We could just say that, but we'd rather show it. Materials we reuse, designs that travel to the next show, and choices that prevent waste instead of cleaning it up afterward.
In the world of Food & Beverage, where freshness and experience are key, we believe the stand itself should also convey how you handle your raw materials. A booth that doesn’t end up in the trash after the trade show, but simply comes along again.
Below is a selection of projects in which sustainable stand design was not only visible but also became part of the brand story.
With over 20 years of experience in international trade shows and events, KOP creates trade show booths for food and beverage brands that do more than just stand out.
At KOP, we don’t just build a trade show stand, we take a holistic approach. We combine strategy, design, and execution to ensure a consistent message that resonates with the right target audience. From copy to content, and from activations to brand experiences. The relevant elements come together in a powerful exhibition concept. With a single point of contact from start to finish.
