Coca-Cola Europacific Partners – Royal Bliss at Horecava

Royal Bliss, the signature brand from Coca-Cola Europacific Partners in the 'adult soft drink' segment, made a grand re-entry at Horecava. Visitors were instantly drawn to the striking booth combination of Royal Bliss and Fuze Tea. Exactly what the brand aimed for. Their goal was to generate maximum awareness for the delightful flavors of Royal Bliss. And this was achieved through the large, inviting bar where perfectly balanced cocktails were served.

"What's great about collaborating with KOP is their honesty."

Tara Leyfeldt, Shopper Marketing; “Usually, we’re happy if the final product matches the blueprint, but this was even better. The large bar, along with the big LED screens, were truly impressive. We were also surprised by the quality; it was solidly built. The booth was bustling with visitors, and we saw lots of people taking photos. Looking back, it was an amazing expo.”

Marlo Vermeulen, Channel Marketing Manager; “What we appreciate about working with KOP is their honesty regarding the feasibility of our ideas. KOP is truly an expert in their field, with a pleasant communication style. We didn’t have to chase down every detail ourselves. And it was reassuring to have someone on-site during the expo for any questions or issues we had.”

The result

A fresh, open, and bright booth with a large welcoming bar as the centerpiece. It was a spot for gathering, enjoying a cocktail, and sharing stories. The large illuminated soffit in the background made sure there was plenty of space to showcase all the Royal Bliss flavors properly. The two large screens on either side, with their rounded corners, attracted a lot of attention and conveyed a high-end feeling. No expense was spared on materials and finishing, making the quality immediately apparent. Impact with elegance, that's ‘Royal Bliss’.

Blending two brands, Fuze Tea and Royal Bliss, into one booth for Coca-Cola Europacific Partners posed an interesting design challenge. The aim was to create two unique worlds that were interconnected. This led to a creative solution that allowed both brands to retain their distinct appearance and product experience.

KOP EXPO - ROYAL BLISS - HORECAVA 2024 - AMSTERDAM - STAND PHOTOGRAPHY - #4947 (Ir)

About Royal Bliss

Royal Bliss is a brand from Coca-Cola Europacific Partners, featuring a portfolio of both familiar and also rich, refined flavors suitable for drinking straight or mixed. Crafted with botanical and fruity nuances, and distinctive herbs, flowers, and spices. The unique taste of Royal Bliss provides a rich flavor experience, allowing one to enjoy every nuance that the early evening has to offer.