Big Green Egg wanted to show what they stand for: cooking on the iconic kamado is more than a method, it’s an experience. The stand had to embody that feeling, with space for branding, live demonstrations and interaction. All seamlessly aligned.

Our approach

At the heart of the stand was a fully functional outdoor kitchen, where Executive Chef Michèl Lambermon and sous-chef Juan Lopez prepared dishes live on the Big Green Egg. The aromas and action drew a crowd, but the real magic happened through experience. Overhead cameras captured every detail and projected it onto large screens. Thanks to ‘silent disco’ headsets, visitors could follow the workshops without distraction.

The back wall of the stand made an instant impression: dozens of Big Green Eggs in all sizes, highlighted in their signature green and arranged in a clean grid. More than a product overview: this was a bold branding statement. A visual anchor that stopped visitors in their tracks.