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Ossur hele stand-1

Custom stand construction

With custom stand construction, everything revolves around a trade show stand that fits your brand, target audience and goals perfectly. No off-the-shelf solution, but a carefully designed environment where visitors truly experience your story. KOP develops custom stands from concept to realisation, with a clear focus on design, functionality and return on investment. This way, your stand becomes an extension of your brand strategy.

What is custom stand construction?

Custom stand construction means we start from a blank canvas. We look at:

  • Brand identity and positioning

  • The purpose of the trade show: leads, relationships, launch or branding

  • Visitor experience: routing, sightlines, product presentation and hospitality

KOP translates this into a spatial concept where form, materials, lighting and interaction come together as one coherent whole.

Custom proposal

Get inspired.

KOP is happy to think along with you and develop a concept that fits your goals and requirements. Will it be an experience center, an event, or exhibiting in Düsseldorf or Utrecht? Whatever it becomes and wherever it takes place, you can count on us. With our structured approach, we make sure your brand shines and you achieve your objectives, anywhere in the world.

Curious about the projects we’ve already delivered? Explore our portfolio to see our various experience centers and exhibition stand projects and find out what our clients say about us.

Portfolio bekijken
Booth design Samsung

Samsung

“From the very start, KOP impressed us with their in-depth knowledge of all the details involved in organizing a successful trade fair. The premium finish of every part of the stand played a major role in helping us more than achieve our objectives.”

Laura Geuze - Marketing Communication Manager Samsung Electronics

KOP - Knives and Tools Experience Center-30-min

Knives & Tools

“KOP showed that they truly understand us. They went the extra mile in translating our idea. As a result, we were able to convince our stakeholders of the chosen approach. From presentation to realization, they delivered exactly what we wanted to achieve – and more!”

Knives and Tools

 

Knives and Tools

Booth design rabobank

Rabobank

“At Rabobank, we don’t just want to talk about sustainability – we want to act on it. Thanks to KOPexpo’s fantastic stand design, we definitely succeeded. The stand looked amazing! Thank you for the great stand and the excellent collaboration; we’re already looking forward to next year.”

Roel van de Bilt - Directeur Rabo Real Estate Finance

 

Booth design Royal-bliss

Royal Bliss

“What we really appreciate about working with KOP is their honesty about what is and isn’t feasible when it comes to our wishes. KOP are true experts in their field, with a pleasant and clear way of communicating. We never had to chase things up ourselves. And during the trade fair, there was always someone on-site in case we had a question or issue. That gave us a real sense of trust and reassurance.”

Marlo Vermeulen - Channel Marketing Manager Coca-Cola Europacific Partners

 

Booth design Belimo

Belimo

“We had the idea for a sustainable stand. KOP listened carefully and immediately started thinking along with us in a creative way. Wessel, a designer at KOP, came up with the sustainable ‘forest’ concept. It was exactly what we were looking for: an open, light and sustainable stand that perfectly highlighted our slogan about moving from ‘grey’ to ‘green’ installations.”

Yvette Vink, Marketing Manager Belimo

 

KOP - VAN DEN BOSSCHE - EXPERIENCE CENTER -57-min-1

Van den Bossche

“We wanted a place where you don’t just look, but truly experience. KOP has seemingly brought this to life effortlessly and has actively thought along and ahead with us at every step of the process.”

 

Stijn van den Bossche, Van den Bossche Tuinmachines | GreenTools.be

KOP EXPO - SENDCLOUD - WWVD 2025 - UTRECHT - STAND PHOTOGRAPHY - #9381(lr)-min

KOP’s approach to custom stand construction

KOP works as a partner to your marketing and sales team:

  1. Strategy & briefing
    We start with an in-depth conversation about your brand, objectives and trade shows.
  2. Concept & storytelling
    Based on the briefing, we develop a creative concept with a clear narrative.
  3. Design & 3D visuals
    You receive detailed 3D designs and visualisations so you can experience the stand in advance.
  4. Technical development
    Structure, material selection, lighting, AV and safety are fully engineered by KOP.
  5. Realisation & handover
    The stand is built, tested where needed and then assembled on site at the trade show venue.

Share your brand story

Frequently asked questions about custom stand construction

▶ What is the difference between custom stand construction and standard stand construction?   

With standard stand construction, you work with existing systems and templates. Custom stand construction at KOP starts fully from your brand and objectives, resulting in a unique design and layout.

▶ Is custom stand construction always much more expensive?

Not always. The initial investment is often higher than with basic solutions, but thanks to smart modularity and reuse, custom stand construction can actually be more cost-effective in the long run.

▶ Can we adapt a custom stand later on?  

Yes, we design with the future in mind. We ensure that components can be combined, moved or expanded.

▶ How long does the process for custom stand construction take? 

That depends on the size and complexity of the stand, but you should count on several months from the first briefing to final delivery. That’s why it’s important to start in time.

▶ Does KOP also deliver custom stand construction outside the Netherlands?

Yes, we regularly work at international trade shows and align design and technical aspects with local regulations and possibilities.

Ready to put our heads together?

Curious what KOP can do for your brand? Feel free to drop by for an informal, no-obligation chat.

 

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Standbouw KOP