Coca-Cola Europacific Partners - Fuze Tea at Horecava

A vivid experience; inviting, creative, and refreshing. Fuze Tea, a standout brand from Coca-Cola Europacific Partners, sparkled with creativity at Horecava in Amsterdam. The exhibition space of Coca-Cola Europacific Partners featured two brands: Fuze Tea and Royal Bliss. The two booths formed a cohesive unit, each showcasing its unique flair.

Their mission was clear: “We aim to offer our visitors a full-on sensory experience through color, scent, taste, sound, and touch.”

Fuze Tea, already a crowd favorite, seized the opportunity at this fair to unveil their latest flavor innovations. Their space was alive with interactive features, including aroma diffusers to captivate the senses.

Just like Fuze Tea’s flavors, the booth was the talk of the event, providing a profound experience for visitors.

"We could fully rely on KOP's tight schedule, which provided great peace of mind."

Tara Leyfeldt, Shopper Marketing; "The swing with sound shower was an absolute hit! People kept taking pictures there, and that's what it was intended for. The booth was full of details like the grass, the finish with wood, and the plants. Our goal was to introduce visitors to the latest Fuze Tea flavors, and we succeeded. This was also nicely reflected in the main colors of the booth."

Marlo Vermeulen, Channel Marketing Manager; “What’s great about working with KOP is that they listened closely to our wishes and perfectly translated them into the design, delivering a result that matched our vision. We had the fortunate addition of KOP’s support during the fair, too.

A booth staff accidentally laid his coat on the keyboard of the LED wall, causing it to go haywire. These things happen, but luckily KOP resolved it quickly and only a few people noticed. We appreciate that we knew exactly where we stood throughout the process and what was expected of us. We could fully rely on KOP's tight scheduling, which provided great peace of mind."

*With a sound shower, you literally experience a "shower of sound." Only when you stand under the speaker does the sound come to life.

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The result

What makes the booth stand out are the colors representing the three different flavors, following from the ceiling right down to the floor. The lush greenery and lots of plants, paired with wooden finishes, foster a natural ambiance. The mix of colors not only looks good but also matches the natural vibe of Fuze Tea.

An intimate cozy corner on the grass lit by twinkling lights, bringing back feelings of summer evenings spent in the backyard. Plus, Instagram-worthy swings with sound showers, scent machines, and phone chargers were hung to round out the immersive experience.

A large, striking screen behind the bar serves as a centerpiece, flawlessly woven into the design, showcasing meticulous attention to the smallest details, ensuring everything was attended to down to the finest point.

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About Fuze Tea

Fuze Tea is an iced tea with a unique mix of natural ingredients, brewed from real tea leaves. Available in the Netherlands since 2018, this iced tea brand features flavors based on natural tea, fruit juice, and herbal extracts. All of Fuze Tea's flavors are either low in calories or completely sugar-free, made from sustainably purchased tea. In the Netherlands, you can enjoy a variety of delicious flavors: Black Tea Peach Hibiscus, Green Tea, Green Tea Mango Chamomile, Black Tea Sparkling, and the new Green Tea Blueberry Lavender No Sugar and Black Tea Watermelon Mint No Sugar. Each flavor is a delightful surprise, making you momentarily forget the world around you.