KOPExpo / Food & Beverage

Exhibiting at international food and beverage trade shows requires a stand that immediately conveys quality, taste experience, and brand appeal.

At events where taste experience, product innovation, and international buyers come together, a stand needs to send the right signal from the very first moment.

KOP supports exhibitors at international food and beverage trade shows with stand concepts that present products attractively, facilitate valuable conversations, and position the brand powerfully.

 

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What sets stand construction for food and beverage trade shows apart

Not every trade show floor works the same way. In the food and beverage sector, the focus is often on product experience, presentation, tastings, and direct contact with buyers, distributors, and other decision makers. That is exactly why stand construction in this industry requires a strategic and well considered approach.

KOP EXPO - SIGNATURE FOODS - HORECAVA3

The right conversations require the right setting

At food and beverage trade shows, it is not only about product presentations and tastings, but also about conversations with buyers, distributors, retail partners, and other commercial stakeholders. That calls for a stand where brand presence, hospitality, and calm come together.

 

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Food and beverage concepts need to be presented clearly

From new products and flavour innovations to packaging concepts, beverages, private label, and distinctive applications. The offering is often broad and highly competitive. A stand should help present that added value in a clear, attractive, and convincing way.

KOP EXPO - RITTAL - SOLAR SOLUTIONS 2025 - VIJFHUIZEN - STAND PHOTOGRAPHY - #5651(lr)-min

An international setting calls for a professional presence

International food and beverage trade shows attract producers, brands, buyers, distributors, and retail partners from around the world. That means a stand needs to project the right level from the very first moment. Not excessive, but strong. Not busy, but well considered.

Exhibitions we support

International food & beverage events where we support exhibitors

KOP supports exhibitors at leading trade shows in food, beverage, hospitality, and private label, including:

  • Horecava | 11–14 January 2027 | RAI Amsterdam, Amsterdam, the Netherlands

  • SIAL Paris | 17–21 October 2026 | Paris Nord Villepinte, Paris, France

  • PLMA World of Private Label | 19–20 May 2026 | RAI Amsterdam Convention Centre, Amsterdam, the Netherlands

  • Anuga | 9–13 October 2027 | Koelnmesse, Cologne, Germany

What a strong food & beverage stand looks like

A strong stand at a food & beverage trade show needs to do three things:

  • Make products visible

    Present products, flavours, concepts, and innovations clearly and attractively.

  • Position the brand

    The stand should convey quality, brand experience, and professionalism.

  • Facilitate conversations

    From an open welcome area and tastings to calm spaces for valuable conversations with buyers, distributors, and partners.

Expo Travel Service foto

The KOP EXPO boosters

Our EXPO boosters make your brand event even more successful. The right training can significantly increase the return on your trade show investment. Not only by training the exhibition team, but also by creating a lead plan that continues for up to three months after the show.

Booking travel and accommodation can often be a time consuming and frustrating extra task. With Expo Travel Service, we take those concerns off your hands.

Finally, SIB subsidies are available for many international trade shows. KOP can support the application process, leaving more time and budget to make the event a success.

View expo-Boosters

What our clients say about us

Far more important than our own story about KOP is what our clients say about us. Alongside this, we have included a number of client quotes. Feel free to read our Google reviews as well.

With an immediate and structured approach, we create a strong brand experience and an exhibition stand that sparks conversations and supports lead generation.

Curious to see what we have already delivered? Take a look at our full portfolio on our website.

View KOP's portfolio
Knives & Tools Experience Center

Experience Center: Knives & Tools 

“KOP showed that they truly understood us. They went the extra mile in translating the idea into the right concept. Because of that, we were able to convince our stakeholders of the approach. From presentation to execution, they delivered exactly what we wanted to achieve, and more.”

 

Knives and Tools

 

Portfolio Knives & Tools
KOP EXPO - RITTAL - SOLAR SOLUTIONS 2025 - VIJFHUIZEN - STAND PHOTOGRAPHY - #5665(lr)

Tradeshow for Rittal

“The collaboration exceeded expectations. A successful trade show is something you create together. KOP’s constructive and creative attitude truly helps with that.”

Rittal

Portfolio Rittal
VAN DUTCH_ORANGE YACHTS - MASTERS 2024-10-min

Tradeshow for Orange Yachting Group

“The collaboration went very smoothly. KOP took the time to discuss our wishes and goals. They presented a plan that matched our expectations very well. We truly felt heard and understood. The result was exactly what we had in mind, and the stand looked exceptionally well finished. We are very pleased with the collaboration.”

Orange Yachting Group

 

Portfolio Orange Yachting
KOP - Rittal - Experience Center-4

Tradeshow for Mammoet

“The stand’s colour palette combines the red Mammoet is known for with darker tones. This gives the overall design a bold, contemporary, and stylish appearance: the essence of Mammoet’s brand identity.”

Mammoet

 

Portfolio Rittal
KOP EXPO - MAMMOET - BREAKBULK 2022 - ROTTERDAM - STAND PHOTOGRAPHY #0052

Standbouw voor Mammoet

"De kleurstelling van de stand is een combinatie van het rood waar Mammoet bekend om staat, gecombineerd met donkere kleuren. Zo krijgt het geheel een stoere, eigentijdse en stijlvolle uitstraling: dé merkidentiteit van Mammoet."

Mammoet

Portfolio Mammoet

Frequently asked questions about exhibition stand construction

▶ How much does an exhibition stand cost or what does stand construction cost?

The cost of exhibition stand construction varies from project to project, because every design, size and concept is unique. At KOP Expo, we create a tailored proposal based on your brand objectives, design preferences and desired finish. We also think along about smart choices in materials and reuse, so your investment continues to deliver value in the longer term.

▶ How long does exhibition stand construction take from design to delivery?

The average lead time for a complete exhibition stand construction project is between 16 and 24 weeks. This includes the design phase, technical development, production, installation and coordination with the exhibition organiser. We start well in advance, so every detail is right and delivery runs smoothly.

▶ What types of exhibition stands are there?

There are various types of exhibition stands, such as inline stands, corner stands, peninsula stands and island stands. Each type has its own advantages in terms of visibility, visitor flow and interaction with attendees. At KOP Expo, we design every concept fully bespoke, tailored to the space, target audience and look and feel of your brand.

▶ Is sustainable exhibition stand construction possible?

Yes, sustainability is a fixed part of the way we work. We design for reuse, work with circular materials and produce with care for the environment and efficiency. A sustainable stand is not only better for the planet, it also strengthens your brand image on the exhibition floor.

▶ How do you prepare for an exhibition?

A successful exhibition starts with a solid plan: clear goals, the right message and a stand that strengthens your brand. Think about visitor flow, demonstrations and the right staffing. KOP Expo helps you prepare, so your exhibition participation delivers maximum results.

▶ What is the difference between modular and bespoke exhibition stand construction?

A modular stand consists of reusable elements and offers a great deal of flexibility for recurring exhibitions. A bespoke stand is fully tailored to your brand and creates a unique appearance. KOP Expo combines the best of both worlds, so your stand is functional, sustainable and distinctive.

Shall we put our heads together?

Curious about what we can do for your brand? Feel free to drop by for a visit.

 

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Wouter van de Gouw