The two Frisian sister companies create lighting in their own unique ways that precisely align with the desires of their customers. At Light4U, the focus is on smart functionality, while at Karizma Luce, it's about creating fantastic ambiences. Both operate from the same passion for lighting but target different markets. As a result, the booth serves as a meeting place where both brands showcase their strengths and complement each other. Throughout the booth, this connection is represented by the subtle infinity line pattern.

In line with the hospitable nature of the companies, a large round bar was chosen as the heart of the booth. This eye-catching feature invites visitors to experience the atmosphere and provides space for networking. At the desk with the intriguing text "Do you want to know our specialty?", visitors were welcomed with a Frisian chocolate with the flavor of a local delicacy. Via the QR code on the packaging, visitors could learn about the story of Karizma Luce and Light4U.

In addition to the spacious bar, there were multiple seating areas for conversations. The demonstration and presentation area received ample attention, designed as a lit art gallery featuring Dutch masterpieces. The remaining parts of the booth were illuminated with selected fixtures from Karizma Luce and Light4U, creating the perfect blend of both brands.