Samsung at Masters Expo

For Masters Expo, Samsung wanted to show their latest innovations. Many people haven't held the foldable phones and tablets from Samsung. They haven't experienced the latest in foldable techonology. This exhibition stand changes that. In a playful way visitors could discover the Foldables for themselves.

"From the start, KOP surprised us with their in-depth knowledge of all the details involved in organizing a successful exhibition. The premium finish of all parts of the stand helped us to amply achieve our objectives."

"Laura Geuze - Marketing Communication Manager Samsung Electronics"

The result

By combining gold and black with different shades of purple, the stand has a playful, but luxurious appearance. The stands character becomes daring, but inviting. The round shapes, draperies, slats finish and planting give the feeling of tranquility, while the neon letters and bright colors on the screens shout boldness.

In the stand we let the visitor discover Samsung's products in a playful way. For example, they could take a picture with a flip phone or immortalize themselves at the winged selfie wall. There were several mobile phones, screens and watches ready to be admired and touched. They could end their visit with a delicious cocktail or snack at the bar.

About Samsung

Samsung creates a culture of infinite possibilities that enriches lives and amazes the world. With its success in the electronic sector, Samsung is now an internationally recognized leader in the technology industry and ranks among the top 10 global brands.