About The Baker Company

Baker is a leader in developing, testing, and producing safety workbenches used in environments where clean air and sterility are essential, like in the pharmaceutical industry, hospitals, and universities. Known for high quality and reliability, Baker delivers custom solutions with an innovative, customer-focused approach.

“KOP really listened to us and thought along every step of the way. And the vibe? It was fantastic!”

Sanna Frasa – Marketing Manager

KOP EXPO - THE BAKER COMPANY - WOTS 2024 - UTRECHT - STAND PHOTOGRAPHY - #0693 (Ir)

The Baker Company at WoTS

At the World of Technology & Science expo, Baker aimed to boost brand awareness, strengthen relationships, and showcase their products. Their booth was designed around Baker’s core values: engineering, vision, quality, and safety. The NASA theme symbolized the advanced protection and reliability of their products—just as essential as an astronaut’s safety in space.

KOP EXPO - THE BAKER COMPANY - WOTS 2024 - UTRECHT - STAND PHOTOGRAPHY - #0707 (Ir)

During the expo

Baker’s booth had a futuristic design in blue and white tones, highlighted by LED lighting. At the heart of the booth stood a life-size NASA astronaut, drawing in the crowd as a playful symbol of the “cosmic level of protection” that Baker’s products offer.

To boost engagement, visitors could participate in a touchscreen quiz, allowing them to get to know the brand and leave their contact info. After the event, winners received a personal congratulations and a prize, leading to valuable new connections.

Alongside the quiz, live demonstrations showcased Baker’s safety solutions in action. Visitors could also relax in a hospitality area with high-top seating and a bar, where they could meet and chat with the Baker team. With this impressive booth, The Baker Company demonstrated how safety and innovation go hand in hand.