For Chromaluxe, FESPA was all about experience, inspiration and collaborations. They were looking for a trade show concept in which visitors can feel, test and experience various applications of the Chomaluxe material in order to experience the versatility of the material. In addition, a demo room had to be created in collaboration with Sawgrass.
"Opening to the Univeral Woods Hotel" is the theme that Chromaluxe has chosen for its stand design. This theme was not only reflected in the luxurious appearance of the stand, but also in the cross-shaped elements that were on the stand. Each corner represented a different application of the Chromaluxe material. In addition, a demo room has been created between the Chromaluxe stand and their partner Sawgrass, where visitors could have their photo printed on a key ring.
Universal Woods is the world’s leading brand manufacturer of hard sublimatable products. Through the dye sublimation process, images are infused directly into specially coated materials. Universal Woods products are manufactured in Louisville, KY for worldwide distribution. The Universal Woods family of brands are among other things ChromaLuxe and Unisub.