The theme of the FESPA this year was "Explosion of possibilities". Based on this theme, we have identified the things that make Mimaki special: two innovative printers! One 3D printer that has the capacity to print over 10 million colors, the second printer has the capacity to print in silver. These two printers formed the basis for the final stand design and exhibition campaign of Mimaki: The Future of Print.
Futuristic, innovative and creative. The theme of the trade show and the campaign in this stand design coincide with a new brand identity we introduced with Mimaki in 2019. For the FESPA, this brand identity has been translated to "The Future of Print". The branding is expressed in all sorts of elements within the stand, including the mirrored walls (which also refer to the new silver printer) and the various innovative printing applications that can be found everywhere on the stand. In short: an exciting stand design with lots of exciting print innovations!
Mimaki is a manufacturer of large format inkjet printers and cutting machines for sign & graphic, textiles & clothing and the industrial market. The company was founded in Japan, where the production and development still take place today. They serve the entire EMEA region from their European head office in Amsterdam. The atmosphere within the company can best be translated as one big family. All of the people want to put their best foot forward for this company. This is reflected in everything they do.