Experience centre for Vion Food Group

Vion is an international producer of meat with three divisions: Pork, Beef and Foodservice. Great products, ambition for market development and a chain full of food professionals are part of Vion's DNA. The question was to create a place where all of these elements come together: an Experience Center. In this area, Vion wanted to prepare and share their delicious products with customers, suppliers and other stakeholders.

''A modern, artisanal kitchen where you can taste the love for meat''

Final result

Welcome to Vion’s Meat Master Center! With wooden slats, a route has been created through the experience that tells visitors the story of Vion, the products and the chain. This route starts at the illuminated wall with photos, leads you to the kitchen and finally walks outside where you end up on a covered and heated barbecue terrace. An ideal place for for cooking demos, presentations and brainstorming sessions with customers and suppliers.

About Vion

With production locations in the Netherlands and Germany and sales support offices in 13 countries, Vion wants to be a world leader and reliable partner within the food chain. By establishing long-term relationships with farmers, logistics partners and customers, they deliver high-quality and safe beef, pork and convenience products to consumers around the world.