De Fietser asked us to contribute to the interior concept of their experience center. The project is divided into different parts. Part of this was the realization of a permanent stand for bicycle brands GHOST and Sparta, in which the experience element was very important.
The result of the exhibition stands exceeded all of the expectations. We have created an outdoor experience for GHOST. Lots of wood, tree trunks and bark. The mountainbikes are placed in different positions and are optimally highlighted and presented. The Sparta stand is more modern, tighter and lighter. The stand fits perfectly with the brand; it is light and fresh, the bicycles are highlighted each and for visitors who want to have more information there are various columns with product information.
The realization of this project took place in ''De Fietser'', this is the largest two-wheeler experience center in Europe. Would there be a better place than in the country where people seem to be possessed by bicycles? Right: the Netherlands! In Ede, precisely. In addition to a rich history about cycling, they've also a real test track, information about almost all brands and a catering facility. The Cyclist is worth a visit definitely!
Harald Troost - Marketing Manager GHOST