At the Masters Expo, Merida was the only bicycle brand in a prominent place, right next to the entrance to the exhibition hall. Here Merida Benelux showed all its cycling possibilities with the bicycle of Paris-Roubaix 2021 winner Sonny Colbrelli as a podium example. The bike was still in completely original condition, as ridden in the competition.
At Masters Expo, the latest electric mountain bikes were shown at Merida's stylish black-colored stand. A fully integrated 630Wh battery, a Shimano EP8 motor with no less than 85NM torque and all of this assembled on a full carbon frame were shown. Merida was present with a stylish stand, in which a handful of high-end bicycles and a huge video wall were the biggest eye-catchers.
Merida Benelux has been a specialist in sports bicycles on the Dutch market for over twenty years. Together with the German R&D department, it develops the most exclusive high-end bicycles. The entire collection can be viewed in Apeldoorn, where the Merida Experience Center is located and where you can test the models. The three syllables “Me-Ri-Da” freely translated mean "the intention to make only beautiful and high-quality products with which everyone can reach their destination in the most pleasant way possible."
That's possible! Ask us about the possibilities and feel free to contact us for more information about our exhibition concepts.MAKE APPOINTMENT