Merida Benelux on the Masters Expo

At the Masters Expo, Merida was the only bicycle brand in a prominent place, right next to the entrance to the exhibition hall. Here Merida Benelux showed all its cycling possibilities with the bicycle of Paris-Roubaix 2021 winner Sonny Colbrelli as a podium example. The bike was still in completely original condition, as ridden in the competition.

"With a high-gloss black stand, a large LED wall, luxurious furnishings, high-quality furniture and premium bicycles, the stand matched the Merida brand identity perfectly."

KOP EXPO - MERIDA - MASTERS EXPO - AMSTERDAM - STAND PHOTOGRAPHY 8135

The result

At Masters Expo, the latest electric mountain bikes were shown at Merida's stylish black-colored stand. A fully integrated 630Wh battery, a Shimano EP8 motor with no less than 85NM torque and all of this assembled on a full carbon frame were shown. Merida was present with a stylish stand, in which a handful of high-end bicycles and a huge video wall were the biggest eye-catchers.

About Merida Benelux

Merida Benelux has been a specialist in sports bicycles on the Dutch market for over twenty years. Together with the German R&D department, it develops the most exclusive high-end bicycles. The entire collection can be viewed in Apeldoorn, where the Merida Experience Center is located and where you can test the models. The three syllables “Me-Ri-Da” freely translated mean "the intention to make only beautiful and high-quality products with which everyone can reach their destination in the most pleasant way possible."