During this edition of the IBC, JVCKENWOOD wanted to present their latest innovation: saving video files directly from the camera to the cloud. This saves time and solves the issue of limited recording time. During the exhibition the JVC team wanted to get in contact with their suppliers and customers. The idea was to create a imposing, clean and inspiring exhibition stand with plenty of possibilities for product demonstrations.
An impressive stand with a soccer field in the center. Enough space has been created around the football field for JVC's equipment and for interested trade show visitors. The stand visitors can follow the matches both live and on screen. This creative way of product presentation caused a lot of buzz on and around the stand.
JVCKENWOOD is a Japanese electronics manufacturer that focuses on both the consumer market and the B2B market. In recent years, JVCKENWOOD has decided to focus more on the B2B market and to broaden its offer through business acquisitions and innovations.
Paul Pasveer - Marketing Manager Professional Business Europe