Honda at the Masters Expo

A variety of different luxury brands showcased their products at the Masters Expo. From high-end gadgets and jewellery to cars, boats and bicycles. For this exhibition, KOP worked together with Honda Netherlands. Even luxury can be green, which is why Honda's hybrid and electric cars took the stage on their stand. With a bar in the back for a chit-chat or a business conversation.

"With a luminescent logo and an illuminated golden frame, the stand stood out from a great distance."

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The result

The eye-catcher of the stand is the illuminated golden frame above the bar. Inside, it is equipped with striking golden mood lighting. At the rear of the stand there was an extensive area of grass where a presentation took place with the Honda Miimo robotic lawnmower. This allowed visitors to follow this demonstration at their leisure from the catering square.

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Over Honda

Honda's mission to produce cleaner vehicles dates back to the 1970s, when Honda became the first automaker to meet Clean Air Act standards in the US. For decades, the brand has also been committed to the development of more fuel-efficient vehicle technology and the establishment of stricter regulations for emissions. To this day, developing fuel-efficient and compact cars is top priority. Throughout the years, Honda's vision has never changed, resulting in the latest electric models.