KUUB Overijssel at PROVADA

Province of Overijssel. The KUUB: An “out-of-the-box” exhibition stand.

You can fill a cube with content. Or you can make the cube itself the vehicle for the story.

For the collaboration of over 20 partners from Overijssel, we created KUUB Overijssel at PROVADA: a large cube on the exhibition floor, almost entirely constructed from LED screens. From a distance, it was an eye-catching shape. Up close, it served as a substantive stage where visitors could sit down, watch, listen, and join the conversation.

With the KUUB installation, we literally brought the content to the forefront. Presentations were displayed on large LED walls and viewed by visitors from a wooden viewing platform. Between program segments, thematic videos filled the cube. In this way, the stand itself became the vehicle for the content.

Under the name KUUB Overijssel, the province, municipalities, housing associations, and market parties jointly highlighted the spatial challenges of today and tomorrow.

For three days, the KUUB took on a new theme each day. Urbanization. Housing. Innovation. Each theme was given its own distinct look that was immediately reflected in the digital environment.

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From Design to Reality

The design was created by Bestwerk. KOP was brought on board because of its expertise in technical feasibility, engineering, and trade show construction. Our mission: to translate a bold design into a exhibiton stand that not only makes an impression on its own but also conveys the ambitions of the collaboration of partners from Overijssel.

After all, a cube constructed almost entirely of LEDs is no ordinary trade show wall with a screen inside. The challenge was to build, without compromise, a striking, digital eye-catcher that remained open, functional, and substantively strong.

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The KUUB: An Eye-Catcher and a Gathering Place

From the outside, the LED cube was clearly visible in the aisles. The large display, the moving content, and its striking design drew in viewers.

Inside and around the KUUB, there was space for people to gather. A reception area with a coffee bar and seating. A kitchen-dining area for sessions. A stage for knowledge sharing, official events, and program segments.

The KUUB thus became more than just an eye-catching structure on the exhibition floor. It became the place where 23 partners came together, shared knowledge, and told a single, unified story.

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The result

A central cube that was impossible to miss. But above all: a stand that did exactly what it was meant to do. Highlighting the collaboration in Overijssel. Amplifying the message. And immersing visitors in 125 KUUB ideas and innovations.

Upon completion, the collaborating partners received compliments from neighboring stands as well as from the PROVADA organizers. Thijs Elderink, Housing & Urbanization Strategist at the Province of Overijssel, was also clear about the result:

“Bestwerk handled the design, and KOP was responsible for the technical implementation and construction. We’re extremely satisfied with it. With 23 partners, it’s quite a challenge to find a single concept that everyone can identify with. But we more than succeeded.”

— Thijs Elderink, Province of Overijssel

Credits

Client: Partnership within the Province of Overijssel
Project: KUUB Overijssel at PROVADA
Design: Bestwerk
Technical translation, engineering, implementation, and construction: KOP Expo
Trade Show: PROVADA
Number of partners: 23
Concept: 125 m³ of space, ideas, and innovation for Overijssel