Dalsem at Greentech

For over 90 years, Dalsem has been growing the future of greenhouse horticulture. From the Netherlands, this family-owned company delivers high-tech greenhouse projects worldwide, helping create a more sustainable and efficient food supply chain.

At GreenTech Amsterdam -the leading international trade show for horticulture- Dalsem’s presence was about more than being seen. It’s where global customers, partners, and industry experts come together to shape the future of growing. With projects spanning the globe and a strong pipeline ahead, Dalsem wasn’t at GreenTech to prove its success.

The focus was on strengthening relationships, reinforcing its position as an industry leader, and sharing the next chapter of the brand. The perfect moment to introduce Dalsem’s refreshed identity to an international audience.

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A fresh identity, built on a strong foundation

A new brand identity deserves a powerful introduction. But this time, we didn’t start from scratch. Together with Dalsem, we transformed the existing stand into a space that fully reflected the renewed brand. Through updated signage, a striking overhead structure, more greenery, and refined material choices, the stand received a fresh look while staying rooted in Dalsem’s familiar DNA.

The result: a trusted meeting place for existing partners and a powerful showcase of Dalsem’s renewed identity on the global stage.

Growing connections on the show floor

With a full schedule of international projects, GreenTech was not about chasing as many new leads as possible. It was about nurturing existing relationships, connecting with global partners, and reinforcing Dalsem’s position as a leading force in greenhouse horticulture.

The upgraded stand amplified this ambition with strong visibility across the show floor. High-reaching portals and bold branding captured attention from multiple angles, while the open layout, natural elements, and warm atmosphere created the perfect environment for meaningful conversations to grow.

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The result

By strategically upgrading the existing stand, we created a brand experience ready for the next phase of Dalsem’s growth. The renewed identity came to life without losing the recognition and trust built over decades.

The combination of a stronger visual presence, enhanced visibility, and an inviting meeting space resulted in a successful GreenTech edition. With a stand that showcased where Dalsem stands today and where the company is growing tomorrow.