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Bikemotion | Craft



“Craft spoke to many parties for the designing of our new stand. KOP gave us the best and most completed pitch. Together, we've managed many exhbitions and challenges. Thanks to their professional approach, KOPexpo delivered a fantastic end result. We will work again with KOPexpo on our upcoming exhibitions.”

Ezechiël Kruijer - Marketing Manager

The idea

The idea

Increasing brand awareness and brand experience among the target group. That was the most important objective for Craft. They wanted a stand concept and realization for their participation in Bikemotion, Utrecht and Velofollies, Kortrijk. They clearly expressed the wish to be able to reuse the stand in the future by changing the images. As a result, they will be able to realize an unambiguous and clearly recognizable image without too much work.

about standbuilding

The end result

An eye-catching visual on the back wall and various visuals divided over the stand make it clear that these are cycling clothes and accessories. From a distance, Craft is clearly recognizable by her black with white signing and the recognizable dots. Once on the stand, the clothes and accessories are neatly presented. As if you are in a store!

About Craft

Craft is the clothing brand for athletes who want to improve their performance. The head office is located in Sweden, where the design, development and production takes place. In addition, they have a stockholding office in Zwolle and they have various showrooms in Leusden and Belgium. Because the bicycle industry has grown enormously in recent years, at Craft they also notice that there is attention-grabbing demand for their products.

Looking for an awesome stand?

No problem! Ask us about the possibilities and feel free to contact us for more information about our exhibition concepts.

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