--- title: Standbuilding for InVue description: See how KOP brought InVue’s secure in store experience to life at EuroShop 2026 with strong branding, smart routing, and impactful storytelling. image: https://www.kopexpo.com/hubfs/KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3888.jpg --- [ Live Social Wall ](https://www.kopexpo.com/social-wall) [ Blog ](https://www.kopexpo.com/blog) EN [Nederlands](https://www.kopexpo.com/nl/portfolio/invue) [English (UK)](https://www.kopexpo.com/en/portfolio/invue) [ Exhibition stands ](https://www.kopexpo.com/standbuilding) [ Experience center ](https://www.kopexpo.com/en/experience-center) [ Portfolio ](https://www.kopexpo.com/portfolio) [ Approach ](https://www.kopexpo.com/workflow) [ Expoboosters ](https://www.kopexpo.com/expoboosters) About KOP [ We are KOP ](https://www.kopexpo.com/about-kop) [ Team ](https://www.kopexpo.com/en/about-kop/team) [ Contact us ](https://www.kopexpo.com/contact) [ Exhibition stands ](https://www.kopexpo.com/standbuilding) [ Experience center ](https://www.kopexpo.com/en/experience-center) [ Portfolio ](https://www.kopexpo.com/portfolio) [ Approach ](https://www.kopexpo.com/workflow) [ Expoboosters ](https://www.kopexpo.com/expoboosters) About KOP [ We are KOP ](https://www.kopexpo.com/about-kop) [ Team ](https://www.kopexpo.com/en/about-kop/team) [ Contact us ](https://www.kopexpo.com/contact) menu [tel:+31555336481](tel:+31555336481) menu [tel:+31555336481](tel:+31555336481) EN [Nederlands](https://www.kopexpo.com/nl/portfolio/invue) [English (UK)](https://www.kopexpo.com/en/portfolio/invue) [ Exhibition stands ](https://www.kopexpo.com/standbuilding) [ Experience center ](https://www.kopexpo.com/en/experience-center) [ Portfolio ](https://www.kopexpo.com/portfolio) ![KOP EXPO - INVUE - EUROSHOP 2026 - DÜSSELDORF - STAND PHOTOGRAPHY - _3678](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3678.jpg) Event Euroshop Location Düsseldorf Surface 150 m² Featured team member [![KOP-Teamfotos-2019-Wessel-01-min-1](https://www.kopexpo.com/hubfs/Team/KOP-Teamfotos-2019-Wessel-01-min-1.png) Wessel Sio Studio ](https://www.kopexpo.com/over-kop/team/wessel) # InVue at Euroshop # InVue at Euroshop **unlocking secure in-store experiences** For EuroShop 2026 in Düsseldorf, InVue wanted to focus fully on brand experience, technological innovation, and high quality interactions. The main challenge was to show how InVue brings security and ease of use together in real retail settings. With our booth concept, we translated that proposition into a warm, open, and contemporary brand experience in which secure in store experience quite literally came to life in the space itself. It also included an area for meetings that did not interrupt the natural flow, but actually strengthened it. ## “Together with KOP, we got more out of our trade show participation than we had expected beforehand.” Marjolein van Wielink | Executive Assistant InVue ![KOP EXPO - INVUE - EUROSHOP 2026 - DÜSSELDORF - STAND PHOTOGRAPHY - _3717](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3717.jpg) ## From product presentation to in store experience Instead of creating a booth filled with individual products, we chose a solution oriented environment with a logical route that matched InVue’s development into a global player. The focus was not on the product itself, but on the way InVue helps retailers keep devices accessible without compromising on security, control, or the customer experience.   ## InVue’s goals for EuroShop 2026 For EuroShop, InVue had clear goals: make technical solutions tangible, strengthen InVue branding, place more emphasis on storytelling, and create more room for product experience.   ## Our approach We translated the briefing into a booth concept that felt like a modern retail environment where presentation, security, and experience all reinforced one another. It was warm, open, and inviting for visitors, while also offering clear routing, effective demonstrations, and a strong brand story. The layout, displays, and visual content on the screens clearly showed how InVue shapes secure in store experience: solutions that protect products, enable interaction, and even encourage it. ![KOP EXPO - INVUE - EUROSHOP 2026 - DÜSSELDORF - STAND PHOTOGRAPHY - _3900](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3900.jpg) ## A solution with added depth An important part of KOP’s solution was the addition of a second level: an extra floor above the exhibition space. This upper level gave InVue the opportunity to host meetings away from the hustle of the show, without disrupting the routing and customer interaction on the main floor.   ![KOP EXPO - INVUE - EUROSHOP 2026 - DÜSSELDORF - STAND PHOTOGRAPHY - _3888](https://www.kopexpo.com/hs-fs/hubfs/KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3888.jpg?width=800&height=533&name=KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3888.jpg) ## The Result The concept and execution contributed to a successful trade show presence that exceeded the objectives by a wide margin. Form, story, and function reinforced one another. The overall look strengthened InVue’s position, while the routing supported its sales goals. The extra floor gave InVue the space to use Europe’s most important event to create more depth in valuable business relationships **In short, it was an environment that did not just explain secure in store experience, but made it tangible.** ## More photos ![KOP - INVUE - EUROSHOP 2026 - 2026-klein4](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20INVUE%20-%20EUROSHOP%202026%20-%202026-klein4.jpg) ![KOP - INVUE - EUROSHOP 2026 - 2026-klein3](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20INVUE%20-%20EUROSHOP%202026%20-%202026-klein3.jpg) ![KOP - INVUE - EUROSHOP 2026 - 2026-klein5](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20INVUE%20-%20EUROSHOP%202026%20-%202026-klein5.jpg) ![KOP - INVUE - EUROSHOP 2026 - 2026-klein2](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20INVUE%20-%20EUROSHOP%202026%20-%202026-klein2.jpg) ![KOP - INVUE - EUROSHOP 2026 - 2026-klein1](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20INVUE%20-%20EUROSHOP%202026%20-%202026-klein1.jpg) ![KOP EXPO - INVUE - EUROSHOP 2026 - DÜSSELDORF - STAND PHOTOGRAPHY - _3678](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20EXPO%20-%20INVUE%20-%20EUROSHOP%202026%20-%20D%C3%9CSSELDORF%20-%20STAND%20PHOTOGRAPHY%20-%20_3678.jpg) ### SHARE [![](https://www.kopexpo.com/hubfs/Whatsapp_icon_black.png) ](https://wa.me/?text=https://www.kopexpo.com/en/portfolio/invue) [![](https://www.kopexpo.com/hubfs/Facebook_icon_black.png) ](https://www.facebook.com/sharer/sharer.php?u=https://www.kopexpo.com/en/portfolio/invue) [![](https://www.kopexpo.com/hubfs/Linkedin_icon_black.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.kopexpo.com/en/portfolio/invue) ## **Want a booth like this too?** At KOP, we design and build custom stands. 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