This year, Amazon Marketplace made its first appearance at Webwinkel Vakdagen. A first physical presence calls for clarity, not only in what you show, but also in what visitors feel the moment they step inside.

The debut was used to make a broader market ambition tangible: being accessible locally, removing barriers, and showing entrepreneurs that international ecommerce can also feel clear and practical.

The message window to the world formed the common thread. From the Netherlands to the world. That idea was translated into an exhibition experience where potential sellers could immediately discover how accessible it is to start selling through Amazon Marketplace, with members of the local team making every conversation personal and concrete.

During the event

To capture visitors’ attention right from the aisle, a Wheel of Fortune was placed on the corner of the exhibit with the invitation: Spin and Win! Visitors had the chance to win prizes, drawing them in and creating an easy, approachable way to start conversations.