Steel Blue at A+A

The A+A in Düsseldorf is the top global event for workplace safety and health. Steel Blue work shoe brand brings the workshop vibes to the expo floor, using materials you'd find on construction sites to make the Steel Blue shoes really stand out.

"This is the first major trade show where we're showcasing our campaign 'A mark of true skill.' And let me tell you, it's truly a standout! The booth is sleek and impressive."

During the exhibition

As you step into the Steel Blue booth, the atmosphere of a well-organized workshop immediately takes hold. The pillars, constructed with various plywood sheets on the outside and equipped with rows of boreholes and pins on the inside, give the impression that you're in their own workspace. The steel-look frame at the top, adorned with prominent logos, contributes to the industrial workshop vibe of the booth.

A noteworthy feature is "The Wall" at the back of the bar, showcasing Steel Blue work shoes in a gradual color transition.

At the front of the booth is the outcome of the collaboration with Goldband: the Limited Edition Goldband x Steel Blue work shoes. What stands out is that the members of this music group were originally plasterers, making this collaboration nothing short of logical.

The booth exudes professionalism, providing visitors with an organized opportunity to explore the products.

About Steel Blue

Steel Blue originated in Australia. Since 1995, they've put the same care, attention, and craftsmanship into their shoes as the professionals who wear them. In collaboration with the Australian Physiotherapy Association (APA), they're taking steps to prevent stress-related injuries to ankles, knees, hips, and the spine, allowing professionals to focus on the job at hand. They've elevated industry safety standards and are making strides towards our goals of corporate responsibility and sustainability, ensuring the safety of our planet.