Van den Bossche

From storage store to experience center

How Van den Bossche Garden machines in Kampenhout (Belgium) | GreenTools.be evolved into a fully-fledged brand experience. For years, Van den Bossche Garden machines was a trusted name in the region and a go-to for professional landscapers. With the launch of the GreenTools.be webshop, the store also became a pickup point and storage location. But that shift came at a cost. The showroom began to overflow. Machines stacked up. Clarity disappeared.

“We wanted a place where you don’t just look, you truly experience. KOP pulled it off effortlessly and supported us every step of the way.”

Stijn van den Bossche, Van den Bosche Garden Machines | GreenTools.be

It was time for a new approach.

With a new generation of Van den Bossche at the helm, came fresh ambition, and a bold new direction. Partnering with KOP, the Kampenhout location was transformed into a next-level experience center. A place where brands speak, products perform, and customers engage like never before.

A showroom that makes sense

Calm and clarity are now the foundation. We developed a clear brand positioning, smart store routing, and a seamless customer experience. Each product type is represented by exactly one demo model. That means focus, space, and easy navigation. Gone are the endless rows of identical machines. In their place? A curated, intelligent layout that tells stories, sparks comparisons, and invites real conversations.

The showroom is organized into distinct brand zones, each with its own atmosphere and product focus:

EGO Power+ – A full line powered by lithium-ion, from zero-turn mowers to multi-tools.
Honda Power Products – Classic powerhouses using both gas and battery tech, including robotic mowers.
Mammotion – Cutting-edge robotic mowers that need no perimeter wire, perfect for large or compact gardens.

This setup helps customers orient themselves and connect: What brand suits, my needs, my garden and my way of working? The answers reveal themselves through action.

See it. Feel it. Try it yourself

At this experience center, it’s not about looking. It’s about doing. Customers are active participants in the decision-making process. That’s why we designed several hands-on test zones for Van den Bossche Garden machines:

Robot Mower Ramp
An 80% incline demonstrates how Mammotion’s 4x4 robot mowers maintain grip and stability on steep terrain.
Hedge Trimmer Height Test
An easy-to-read setup lets customers determine their ideal working height, making it clear which machine best suits their posture and garden.
Outdoor Test Garden
Outdoors, the machines come alive. Customers test drive the ride-on mowers and experience comfort, agility, and raw power firsthand. Meanwhile, robot mowers navigate grass, trees, and tight corners, just like they would at home.

This combination of indoor and outdoor testing builds real trust. These aren’t just products to look at. They’re tools to be lived with.

KOP - VAN DEN BOSSCHE - EXPERIENCE CENTER -19-min

Designed to make you feel

The transformation has made a measurable impact. Customers navigate the assortment faster, experience brand differences more vividly, and leave more confident in their choices. The in-store experience is richer. Brand engagement is stronger. And conversion rates are rising.

One demo model per type creates focus and calm
Branded zones build recognition and emotional connection
Test setups make products tangible and relatable
The online/offline blend delivers the best of both worlds
Customers choose with confidence and keep coming back

KOP - VAN DEN BOSSCHE - EXPERIENCE CENTER -20-min

Naturally, the exterior followed

The outside now reflects the transformation inside. KOP was asked to redesign the exterior to match the new purpose and ambition of the location. The result? A visual identity that connects perfectly with the experience customers find once they step inside.