About Rittal

Rittal is the global leader in industrial enclosures and cooling systems. They serve industries like maritime, manufacturing, energy, and IT. In IT, where AI and big data are driving huge demand for computing power, their solutions are crucial. Rittal keeps servers and equipment protected and cooled, ensuring reliable, efficient performance. With smart, scalable systems, they make digital transformation easier and help build a future-proof IT infrastructure.

''Using an app, Rittal can adjust the content, lighting, and audio. Army client? Everything turns green. Maritime client? The space turns blue and the sound of water echoes through the speakers. Each sector instantly recognizes itself in the setting.''

Showroom? Experience center!

Our collaboration with Rittal started on the trade show floor. That’s where the question arose: “Can you translate that same experience into a showroom in our new office? Not just a product display, but a place where customers can truly experience our technology and understand how it helps them move forward.”

Our advice? Don’t go for a showroom. Create an experience center! An inspiring space where innovation, quality, and sustainability come together. Where visitors don’t just look, but experience. And where they walk out with new insights and confidence.

Our approach

The challenge for Rittal was to present their technology in an accessible way, so customers could truly understand how these solutions contribute to their success. We began with a lifelike 3D design and developed a technical plan for an interactive experience. From design and construction coordination to delivery and project management, we managed the entire process. Within seven months, the experience center was successfully completed.

KOP - Rittal - Experience Center-09-min

What we created

Visitors are immersed in the world of Rittal through a combination of physical product displays and digital content. The experience begins as soon as they climb the stairs to the reception area. After a warm welcome, they can store their belongings in Rittal server racks: an introduction to the brand’s products.

Using an app, Rittal can adjust the content, lighting, and audio. Army client? Everything turns green. Maritime client? The space turns blue and the sound of water echoes through the speakers. Each sector instantly recognizes itself in the setting.

On 9 different screens and through videos, visitors independently discover how Rittal's solutions work for their specific sector. The screens are equipped with sensors, triggering content as soon as the visitor walks by. Strategically placed mirrors enhance the product presentation, creating a spatial and impressive effect.

KOP - Rittal - Experience Center-1-min

In addition to the exhibition space, we’ve set up a fully equipped training room, complete with soundproof panels for optimal acoustics. Here, Rittal hosts knowledge sessions and training to take customers even further into their technological solutions.