At Steboma Group, ventilation technology runs through their veins. With six companies under one roof, the group offers complete solutions for both residential and industrial sectors. Thanks to strategic acquisitions, Steboma now has nationwide coverage and continues to develop at a rapid pace. One thing remains unchanged: a straightforward, no-nonsense approach where quality and innovation are always at the forefront.
For the first time, Steboma Group exhibited at the BouwBeurs. This participation was a strategic move to increase brand awareness and breathe new life into existing relationships. The stand was designed not only to showcase Steboma's expertise but also to reflect the warm, approachable nature of the company. To highlight the versatility of the group, Steboma was featured as the overarching brand, with all subsidiaries clearly in view. Visitors immediately gained insight into their full-service approach.
The activation was a real crowd-puller: a dynamic game where visitors could literally "catch airflows." This added a playful twist to Steboma's expertise and facilitated valuable interactions with the target audience. Additionally, visitors had the opportunity to experience Steboma's high-quality ventilation products up close.
The stand was a success. The design perfectly aligned with the brand values: innovative, professional, and accessible. Through a clever mix of audiovisual elements, strong design, and an activation with a lighthearted touch, Steboma positioned itself as the ultimate specialist in ventilation technology.
The BouwBeurs provided the ideal platform to showcase Steboma's expertise, generate new leads, and strengthen relationships. A debut at the trade show with impact – and a solid foundation for the future.