Scala at the EuroCIS

After having the same booth design for several years, Scala sought a fresh, new style for EuroCIS 2024. Organic shapes and clear displays were incorporated, resulting in a luxurious, interactive shop on the exhibition floor. By exploring the shop, visitors could see all of Scala's solutions at a glance and experience how they worked in practice.

"With the organic shapes, luxurious materials, and amazing colors, we have created a booth together with KOP that perfectly represents Scala's new direction. Collaborating with KOP is always a celebration of new ideas and creativity."

Bente Gorissen, Marketing Coordinator Scala

KOP EXPO - SCALA - EUROCIS 2024 - DÜSSELDORF - STAND PHOTOGRAPHY - _3346e-1

During the exhibition

The new booth design exudes organic shapes, while maintaining recognizability for visitors, with the black base and red accents that are characteristic of Scala (as in the previous booth). The undulating waves set the tone for the new booth: Curved niches for product displays, a playful fence, and luxurious gold accents.

The standout feature of the booth is the golden veil in the shape of a large S. This hovers above the booth and is supported by the round, colorful displays around the booth. This makes the booth unmissable in the trade show hall and immediately grabs the attention of visitors.

Despite its striking appearance, the booth remains accessible and feels intimate on the inside. Visitors walk through the created "shop" and encounter all of Scala's solutions along their route. This makes the solutions tangible and interactive.

KOP EXPO - SCALA - EUROCIS 2024 - DÜSSELDORF - STAND PHOTOGRAPHY - _3317e-1

About Scala

Scala's digital signage platform, one of the most widely used worldwide, provides marketers and retailers with complete control over content playback on a network of screens.

With an extensive offering of proprietary software, hardware, services, and live support, Scala is well-equipped to enable real transformation in retail and audience engagement.

With innovative technology, an adaptable platform, and industry expertise, they empower businesses to create engaging content that drives involvement, enhances brand presence, and strengthens customer experience.