Vandemoortele at Horecava 2023

For four days, catering professionals were inspired during the Horecava in the RAI in Amsterdam. This trade fair is the platform for the food service industry. Our customer Vandemoortele was there also. They presented 2 of their brands in 1 stand; Lanterna foccacias and Risso vegetable products. Experience and a clear presentation of the products were paramount. It was up to us to make a beautiful design for this and to realize it as well.

“The challenge within this design was to present 2 brands within 1 stand”.

Wessel Sio. Studio KOP

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During the exhibition

You could smell the freshly baked foccacias from a distance. Visitors who followed their noses ended up at Vandemoortele's partly Mediterranean stand. Attractive carpet on the floor, a long wooden dining table and richly presented products. Once a spot had been secured, the taste buds were treated to fresh preparations from the live cooking area on the stand.

Risso presented himself on the other side of the stand. Here too, a lot of attention is paid to the presentation of the product; the range is clearly presented in the rear wall. This gave visitors a clear overview of the wide range of the brand. There was also still enough space to sit, taste and have a conversation.

About Vandemoortele

Originally a Belgian company; Vandemoortele. A company that focuses on 2 target groups: traditional bakeries and the catering industry. Throughout Europe, they supply these markets with a wide range of bread and pastry products, margarines, oils and fats. These products are produced in-house. In addition, Vandemoortele supplies the necessary ingredients to customers to enable their own production.