Honda at Brussels Motorshow

The Brussels Motor Show is the place where all lovers of Motorcycles and Cars come together every year. For Honda an important moment to present their newest models and accessories to the public. The objective for this year was to design an exhibition stand that emphasizes the design and power of the motorcycles presented.

"the LED floor gives the illusion that the motorcycle is actually moving"

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The end result

The Honda stand is of high quality. All models are presented in categories so that visitors can easily find the models they're looking for. Some models are presented on a LED floor which creates the illusion that the motorcycle is moving. Right behind the rear wall, meeting rooms have been created for business relations to come over and have a talk. With this stand, Honda shows that they are a premium brand with high quality engines and accessories.

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About Honda

Honda believes in 'the power of dreams'. Because by dreaming, you will be challenged, according to founder Soichiro Honda. In 1948 their first engine rolled came out of the factory. Honda settled in America in the 1950s. Here, they succesfully concentrated on innovation. In the years that followed, they kept producing innovative engines and in 1969 they produced the first car. This new market felt good, and in 1973 they made their first outboard motor and in 1984 they introduced their first lawn mower.