We wanted to create a spacious stand for Deutz to welcome farmers, tractor dealers and other Agribex visitors. In the stand, there had to be room for a Deutz-Fahr shop, a lunchroom and several meeting rooms. In addition, 12 massive Deutz-Fahr tractors were to be presented around the main construction of the exhibition stand.
The front view of the stand makes quite an impression. A front line with 10 mega machines awaits visitors. All presented tractors were ready to be tested by tradeshow visitors. When walking alongside the tractors you eventually end up at a typical Deutz-Fahr shop which sells merchandise and other branded items. At the right of the shop, several meeting rooms have been created. On the first floor, visitors could find a nice lunchroom and seating area with a great view over the Deutz-stand and the entire exhibition hall.
Deutz-Fahr is one of the world's leading manufacturers of tractors. The company’s headquarters are located in North Italy, Treviglio, in an area where the business was established in 1927. Eversince, Deutz-Fahr has expanded their business activities trough 13 sales subsidiaries, 155 importers and over 3100 dealers around the world.