Vreugdenhil Dairy Foods at FI Europe

At FI Europe, Vreugdenhil Dairy Foods was all about innovation, showcasing a sleek booth that instantly caught the eye. What made their booth a standout? Well, not only did the floating louvered canopy grab attention from afar, but they also rolled out two spectacular activations: Lift & Learn and DeepScreen.

"With KOP, you can be absolutely sure that everything is well organized, and they actively contribute their ideas. The result is a top-notch booth and a smooth process where a lot of the work is taken care of for you."

Josien Visser (Interim Communications Brand Strategy at Vreugdenhil)

During the exhibition

The Lift & Learn activation was a breeze for visitors to dive into Vreugdenhil's latest product innovations. Displayed next to the screen in a showcase were 6 different items, each symbolizing 1 of their newest products. All visitors had to do was lift the right icon, and information about the product popped up. For instance, lifting a goat-icon revealed details on their goat milk powder.

DeepScreen was a visual feast, aiming to showcase products in a fun, eye-catching way. Vreugdenhil used their new line of milk powder bags for this. Thanks to the 3D effect, the bags seemed to leap right off the screen, catching the eye of even the casual passerby.

About Vreugdenhil

As a family-owned business, Vreugdenhil has been dedicated for 70 years to turning fresh milk into top-notch milk powders. They handle the entire process, from grass to glass, and excel in crafting milk powder for both consumers and the global food industry. There's a good chance that the milk powder made by Vreugdenhil is sitting in your fridge, making its way into ice cream, yogurt, sauces, soups, or chocolate.