At the International Broadcasting Convention (IBC) in Amsterdam, MBS aimed to strengthen ties with existing clients and connect with potential new ones. Their eye-catching island booth immediately drew attention. The open layout, clean lines, and fresh green accents created an inviting atmosphere that welcomed visitors in for conversations. The stand embodied MBS’s vision of modern, high-quality media solutions that are simple and effective. It became the go-to spot for new connections and deepening existing relationships.
The MBS booth had two main areas. Visitors could relax in the seating section, making it easy to start conversations. A green plant wall separated this area from the bar, where drinks were served, and informal meetings happened. The tall, semi-transparent wooden walls gave the booth an intimate feel while staying open and inviting. By maximizing the building height, the booth stood out instantly, with the MBS logo prominently visible from all sides. The booth showcased MBS's efficient, modern, and innovative approach, with solutions that are both accessible and easy to use.