100%voetbal was looking for a new, modern interior for their conceptstore in Apeldoorn, the Netherlands. For the team, it was really important that the store would radiate a 100%voetbal atmosphere in every inch and corner. The idea was to create an open and spacious appearance in with plenty of room to optimally present the store's assortment of soccer products. 'We live, we love and we are 100% football'. This quote was the basis for the design we made for the concept store.
A concept store in which each and every soccerplayer or fan feels right at home. The entire interior breathes sports and soccer. We have taken care of the decoration of the store by working with existing 100%voetbal elements and adding unique elements such as the bright green fitting rooms and 100%voetbal rear walls. Brand experience, product presentation and atmosphere come together in perfect harmony within the new shop interior.
100%voetbal is a store specialized in soccer clothing and other soccer-related items. Both their webshop and physical stores offer a wide range of products like shoes, balls, shirts and entire team outfits. In their stores, the products can not only be fitted, but also be tested on a small soccerfield. The experiental characteristic, the high product quality are what really distinguishes 100%voetbal in the market.