The booth was a standout. Its sleek design combined visibility and functionality: the subsidiaries were displayed on the walls, while the Hardeman Egg Group name was strategically placed for maximum prominence. A large LED wall featuring a striking egg captured attention across the hall and invited visitors to come closer.

Behind the bar, the slogan Better by Nature highlighted Hardeman's commitment to sustainability, showcasing their dedication to environmentally and animal-friendly production processes. The message? Sustainable eggs represent the future.

The booth stood out with its combination of bold visuals and a welcoming atmosphere. At the center, a stylish bar with high tables and stools served as a meeting point. Here, visitors could explore Hardeman's vision and products in an informal yet professional setting, creating a relaxed environment for meaningful conversations.