Elpress & PHT at IFFA

Elpress simplifies industrial hygiene. They deliver smart solutions for personal hygiene, cleaning, and washing systems that drive the food industry forward. Their German partner, PHT, perfectly complements them. A respected name in the market. Strong in sales. Familiar in approach. Together, they form the Hygiene Alliance, a strategic partnership built on trust, expertise, and one clear point of contact. The mission? Peace of mind for customers. A rock-solid offer as a full-service supplier.

''Together as One: Hygiene Alliance"

The Opportunity

At the IFFA trade show in Frankfurt, Elpress and PHT stepped forward together for the first time under the Hygiene Alliance banner. This was their moment to showcase their collaboration. The goal was crystal clear: raise brand awareness and spark conversations with both current and new partners. The focus? End customers, partners, and resellers, all of them.

Our Approach

We started with a solid foundation: the trusted Elpress exhibition stand. Now it had to unite two brands, seamlessly. No harsh dividing lines. Our design achieved exactly that. A smooth, visual harmony crowned by the new name, Hygiene Alliance, boldly positioned at the top. Elpress and PHT each earned their own space. The same look. Shared values. A unified identity.

The exhibition stand itself? A generous 252m2 of hospitality. A welcoming bar at the center. More meeting spaces than ever before. Plus, a striking Digital innovations corner where visitors could experience firsthand how Elpress and PHT leverage technology to deliver tighter hygiene control, remotely and in real time. Innovation, brought to life.

The result

Our partnership with Elpress spans over a decade. It shows. Communication is direct. Trust runs deep. Expectations aren’t just met, they’re exceeded. This project flowed smoothly from kickoff to final delivery. The outcome? A powerful, professional exhibition stand that conveyed precisely what Elpress and PHT wanted to express. Satisfaction was tangible. Proof once again, this is why our partnership thrives.