About Picqer

Picqer makes warehouse management simple, smart, and clear for e-commerce companies. No complicated, expensive ERP systems, just intuitive software that does exactly what you need. Whether you run a fast-growing webshop or manage a warehouse full of order pickers, Picqer grows with you. For the past 12 years, they've been on a mission to simplify warehouse management. And with success: they’ve become the market leader.

Picqer’s Challenge

During the Webwinkel Vakdagen, Picqer wanted one thing above all: to show how simple good warehouse management can be. Their target audience is familiar with the topic and often already aware that things could be done more efficiently. The objective? Generate leads through short conversations, demonstrate the software, and above all, leave a lasting impression. No coffee bar or lounge areas, but demo stations, a strong visual message, and a booth that radiates quality.

Our approach

We dove into Picqer's story and culture. And it immediately felt right: open, engaged, with a strong focus on working smart and thoughtfully. We translated that into a high, sleek exhibition concept in which the purple brand identity is central. The stand looks fresh, functional and professional. Just like their software. The counter was designed to resemble a packing station, and the large back wall immediately drew attention with the key message: Anyone can run a professional warehouse.

During the fair

At the event, the concept worked exactly as intended: clear, recognizable and effective. The booth invited quick, focused conversations. Picqer stood out amidst the chaos of WWVD, in a way that perfectly reflected who they are.