Honda

Always on the move: modular brand experiences

For Honda Motorcycles Benelux, visibility is all about flexibility. From motor shows to riders’ festivals, the brand wants to stand out. Without rebuilding from scratch every time. That’s why Honda partnered with KOP to create a modular container setup: a mobile brand experience that adapts to any location, audience, or event.

“These containers are real attention magnets. Wherever they go, they draw people in. We now use them across the Benelux. Even at automotive events. The modular design makes them easy to adapt for multiple divisions. KOP nailed this project. Great execution, and an even better collaboration.”

Henrian Verhagen - Product & Go-to-Market Expert, Honda Motorcycles Benelux

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Pop-up brand experience

In response to the requirements, we developed two large, inviting units as the heart of Honda’s mobile event concept. The 40-ft centerpiece unfolds into a full-fledged pop-up brand experience. Complete with retractable awnings, a stage, terrace, tents, and flags. Inside, integrated AV screens, lighting, and a hospitality zone set the stage for presentations, demos, and conversations over coffee.

From riders’ festivals to automotive events, this container stand design draws visitors in naturally. A perfect blend of form, function, and brand storytelling.

Flexible, recognizable, and built to last

The foundation of the unit is a robust, easy-to-transport container with a fully modular construction. Thanks to interchangeable visuals and panels, the setup can be quickly adapted to suit a different product range or target audience.. From Motorcycles to Power Products or Automotive. One smart foundation, endless possibilities. The result: a durable, future-proof setup that maximizes both impact and lifespan.

HONDA at WHEELS [14 SEPT 2025] DRONESTILL 2

Building brand experience together

KOP engineered and realized the mobile brand activation with a focus on both identity and practicality. Every detail -from layout and lighting to finish- contributes to a consistent, high-quality brand experience. The result is a structure strong enough for the road, yet refined enough to represent a premium brand anywhere it lands.

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Compact impact: the 20-ft Black Edition

Alongside the flagship container, we also created a closed 20-ft pop-up unit for Honda. Specifically designed for its electric models. Sleek, self-contained, and compliant with urban regulations, it’s ideal for high-traffic spots like train stations and universities across the Benelux. Compact in footprint, but big in presence. A true portable brand experience for the next generation of mobility.