Increasing brand awareness and brand experience amongst their target group. These were the most important objectives for Craft. They were looking for an exhibition stand for the Bikemotion in the Netherlands and the Velofollies in Belgium. They clearly expressed the wish to be able to reuse the stand in the future by changing the visuals to create a different look without having to change the entire design.
The sporty visual on the rear wall and the various other visuals divided give the stand it's sporty feeling. Besides this, they show the products that Craft is offering. From a distance, Craft is clearly recognizable in the exhibition hall. Once on the stand, the clothes and accessories are neatly presented. As if you are in a store!
Craft is the clothing brand for athletes who want to improve their performance. The headquarters are located in Sweden, where the design, development and production takes place. In addition, they have an office in Zwolle, the Netherlands and they have various showrooms in Belgium.
Ezechiël Kruijer - Marketing Manager