Interduct’s primary goal was to increase brand awareness by positioning Interduct as one strong brand with multiple areas of expertise. The second goal was to strengthen customer loyalty by letting existing relationships experience the one stop shop advantage.

The requirements were clear. The stand needed to be open and spacious, innovative in appearance, and show the difference between healthy and unhealthy indoor air in a single visual. Hospitality was welcome, but could not take centre stage. Sustainability had to be visible through reusable materials and conscious choices throughout the stand.

Our approach

We developed a stand concept in which the brand promise, rather than products, took centre stage. With clear branding and elegant shapes designed to visualise air circulation. At the centre of the stand, a circle of flat screens explained what Interduct has to offer. The counter had a dual function, allowing a cocktail bartender to showcase their skills as well.

We also created an activation that demonstrated, in a single moment, what Interduct stands for. At the push of a button, visitors could see ‘dirty’ airturn fresh again right before their eyes. As a reward, they received are freshing peppermint at the end of the activation. This made a technical subject human, accessible and unforgettable. The activation worked as a conversation starter and also drew passers by onto the stand.