With Augmented reality, you can literally take the world to your stand. Everything that would normally be too big, small or complicated to show at an exhibition can now be shown and experienced in AR. From simulations to complicated production processes, to microscopic developments and mega constructions: anything is possible. With AR, you can literally add an extra dimension to the world. Curious about the possibilities?
Augmented reality (AR) is an interactive experience of a real world in which the objects from the real world are enhanced by computer-generated perceptual information.
AR actually fulfills three basic applications:
The overlying information can be constructive (additive to the natural environment) or destructive (masking the natural environment).
" With AR you can amaze trade show visitors more than there is in reality. "
Augmented reality changes the perception of a real-world environment. The most important application of AR on exhibitions has to do with the possibility to add something to the environment or to mask something from the environment.
Thus, it's possible to lay a digital layer with technical information on complex machines in order to make it easier for the public to understand.
Another possibility is to show a wide range of different designs of the exterior of clothing, vehicles or other elements, while in reality there is only one element on the exhibition stand.
In short, there are so many possibilities to apply augmented reality to an exhibition stand. Do you want to know how you can enrich your exhibition participation with AR? Then complete the form below.
"With Augmented reality, you can literally take the world to your stand. Let visitors see and experience more during the exhibition than ever before!"
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