Surviving a trade show: Your how-to guide

Laura Ebeltjes
May 13, 2024 10:35:08 AM

The trade show floor: a place packed with chances and surprises, even for the pros. But hey, we've got you! Think of us as your tour guide in this busy world of booths and non-stop action. Armed with smart tips and a handy checklist, you're all set to dive in and make a splash!


Kicking off the trade show

The ramp-up for a trade show is like a wild rush of prep and action. You’ve been mapping out plans for ages, getting all the pieces to fit just right. When the doors finally fly open, there’s no time to kick back—it’s go time! To take on the floor and catch all those chances, you’ve got to be prepped and pumped. But have you ticked all the boxes?


Strategies for energized trade show days

Make long days a breeze with these smart strategies:

  • Rest up for success: Rest is priceless. Prep your outfit the night before and visualize a productive day.
  • Kickstart with a hearty breakfast: Fuel up with proteins and complex carbs for sustained energy.
  • Take breaks: Short breathers sharpen your focus. Fresh air is magic.
  • Mix it up: Don’t stick to one routine. Switch up your tasks throughout the day. Make sure everyone is informed about your offerings, from FAQs to technical details.
  • Team fun: Wrap up with a team moment. Share highs, lows, and ready up for the next day.
  • Train for engagement: Did you know most folks get missed? Gear up with pre-show training to make every interaction count.


Keep that energy up!

Keeping your energy high is key at a trade show. Not just your body, but your mind needs prepping too. Kick off each day with good vibes – crack a joke, get your team in the zone, then run through your goals to stay on point. And remember to share a laugh with your visitors! A well-timed joke can lighten the mood and leave a lasting impression, making every conversation not just more fun, but also more valuable.

In case of emergency: just breath

Need to cool down? Hit pause for a sec. It's like hitting the refresh button on your mind. Here’s a no-nonsense breathing technique for a quick reset:

  1. Find a quiet spot: A quick getaway, even if it’s just the restroom, can be a perfect retreat.
  2. Take a breath: Sit up straight and just focus on your breath.
  3. Try the 4-7-8 trick: Inhale for 4, hold for 7, exhale for 8. It’s about rhythm and focus.
  4. Center yourself: After a few cycles, you’ll feel calmer and more collected. It's a practical tool for a quick reset.
  5. Jump back in: You're now all set to get back to the action, feeling fresh and recharged.


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The ultimate trade show checklist

Every adventurer knows preparation is key. Here’s what you need:

  • Comfy shoes: Your feet will thank you after hours of standing.
  • Water bottle: Stay hydrated with an eco-friendly bottle.
  • Snacks: Have some energy bars, nuts, or fruit – avoid the hangry trap. Enjoy your meal discreetly and check your teeth afterward.
  • Notebook & pens: You never know when inspiration will strike.
  • Business cards: Make sure to exchange contact information smoothly and stay in touch after the event.
  • Charging cables: Make sure you have charging cables so your devices are always fully charged.
  • Breathe mints: Keep it fresh and classy with Smints or Tic Tacs.
  • Lunch: Arrange catering or bring your own lunch. Remember: eating on the exhibition floor is rarely graceful. Find a quiet corner where you can enjoy your meal.
  • Cleaning supplies: Keep your booth spotless.
  • Stapler: Perfect for pinning notes to biz cards so you remember who’s who.
  • Giveaways: Need inspiration? Feel free to ask us for some good ideas.


KOP - Survivalgids - checklist EN


Let's go!

You're all set for the expo now! With the right preparation and a sharp mindset, you can handle any scenario! Put on your shoes, have water handy, and you're good to go. Good luck!

If you still need assistance, don't hesitate to reach out

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Laura Ebeltjes
By Laura Ebeltjes

Laura is our Content Marketer! One who thrives on words and visuals. She truly gets happy creating content.

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