---
title: KOP hits Gold (with a green twist!)
description: Discover how KOP's sustainable booth for Vreugdenhil Dairy Foods shines with gold status, leading the way in eco-friendly exhibition design!
image: https://www.kopexpo.com/hubfs/KOP%20EXPO%20-%20VREUGDENHIL%20-%20FI%20EUROPE%202023%20-%20FRANKFURT%20-%20HEADER.jpg
---
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# KOP hits Gold (with a green twist!)
Laura Ebeltjes
Mar 13, 2024 10:46:31 AM
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**Exciting news! Our booth for Vreugdenhil Dairy Foods has achieved the coveted Gold status within Informa Markets' Better Stands program. This means we're leading the charge towards more eco-friendly booth construction. And, this isn't our first rodeo with this status. It's time to spill the beans!**
## **About Better Stands**
[Better Stands](https://betterstands.info/) is a fantastic initiative by [Informa (Markets](https://www.informa.com/)), the global leader in organizing business events. The program encourages exhibitors to swap disposable booths for reusable alternatives. This means booths are built to be used time and time again – great news for everyone!
## 
Different categories applied by Better Stands
## **Gold status for KOP**
Our dedication to sustainability has paid off: because [Vreugdenhil's booth](https://www.kopexpo.com/portfolio/vreugdenhil) isn't just stunning, it's sustainable too! The fact that this booth is recognized at FI Europe 2023, as a sustainable booth with gold status, is an absolute feather in our cap!
By meeting all the requirements of the [Better Stands program](https://www.youtube.com/watch?v=iG5O9y8DUlA), we not only reduced waste at the event but also contributed to a greener future.
Our sustainability efforts included:
**REUSABLE**
1. **Structure & walls**: The structure and walls are made of wooden frames with Mixed Light Hardwood (MLH Plywood). After each trade show, they are repaired and used again for the next one.
2. **Floor**: We used a sustainable flooring system that can be used over and over again.
3. **Furniture and equipment**: Vreugdenhil purchased custom-made parts to be reused for future trade shows.
4. **Lighting**: All lighting is energy-efficient LED lighting.
5. **Hanging signage**: The signage will be reused for future trade shows.
6. **Hanging structure**: Vreugdenhil bought aluminum frames for this and future booths. They are modular, so they can be used in different shapes or mirrored.
7. **Ceiling:** Since the Vreugdenhil booth has no ceiling, this was not applicable.
8. **Display facilities**: Vreugdenhil purchased displays for reuse at future trade shows.
**REUSABLE OR RECYCLABLE**
1. **Carpeting**: The laminated wooden floor is reused because we use standard colors in our booths.
2. **Graphic and decorative items**: Live plants were placed in the booth for a green accent. These will either be reused or taken over by a party that grows and sells them.
Let's not forget we partly owe this status to Vreugdenhil. After all, they opted for sustainable elements in their booth!
## 
The different categories applied to the Vreugdenhil booth.
## **Your benefits**
With a [sustainable booth](https://www.kopexpo.com/standbuilding/sustainable-standbuilding) from KOP, you not only enjoy a green reputation but also other benefits that elevate your fair experience. Think **stress-free setup and teardown**, an **impressive appearance** that puts **your brand in a positive light**, and **cost savings** that keep your wallet happy.
What are you waiting for? [Contact us](https://www.kopexpo.com/contact) today and discover how we can elevate your brand to new heights at the next fair!
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By Laura Ebeltjes
Laura is our Content Marketer! A cheerful Zwolle native who thrives on conversations and visuals. She truly enjoys creating content.
[ more about laura
](https://www.kopexpo.com/about-kop/team/laura)
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