Introducing a new brand is more than changing a name. It is a strategic milestone where visual identity, positioning and credibility must come together in one coherent experience.

For many visitors at VSK, this was their first encounter with Reddion. The stand had to be instantly recognisable, clear and convincing.

Our task was to translate the brand’s core values, expertise, reliability and future focus, into a physical experience that would stand out in a busy trade show environment. It needed to offer space for introductions, presentations and meaningful conversations.

Our approach

We designed a stand that communicated calm and clarity, supported by bold visuals and a strong brand identity.

The colour palette of deep blues, fresh highlights and clean lines projected trust and technical quality. Large LED screens played a key role in sharing visual stories about Reddion’s sectors and expertise.

Themes such as working at Reddion, utility construction, retail and indoor air quality made the brand’s added value concrete and relatable. The positioning When air quality counts was translated into the stand’s design and atmosphere. Transparent, open and light.

The layout invited informal connections as well as in-depth conversations, with a welcoming bar and custom displays presenting projects and solutions.