An experience about… experience
Designing a stand for yourself may just be the toughest assignment there is. There’s no briefing to fallback on . You’re your own client, and expectations are sky-high. After all, when your business is creating brand experiences, you’d better come up with something extraordinary.
How do you pull visitors into your world in just 12 square meters? How do you make them feel what KOP is all about? And how do you turn a compact space into a powerful moment?
We wanted to make our core message tangible: We design. We build. Your brand experience. Not as a pitch, but as a lived experience.
We created a world in miniature. A fully immersive miniverse that pulledvisitors away from the trade show floor and into the world of KOP through image, sound, scent and sensation.
On a footprint of just 4 x 3 meters, we built an audiovisual spectacle with screens in both the walls and the floor. Vibration, scent and ‘silent disco’ headphones added extra layers, turning it into a full 4D experience.
Everything revolved around one question: what is experience? What does it do to you? And how can you use it to convey your message memorably in under two minutes?
As a final touch, we handed out custom KOP coins. These activated a follow-up interaction via a dedicated landing page, keeping us top of mind long after the event.
The numbers speak for themselves: nearly twice the number of expected visitors stepped into the KOP experience.
But the best feedback? Dozens of spontaneous “Wow”s and “I’m seriously never going to forget this.”
We became the talk of the event, generated plenty of social content, and are now in active talks with multiple high-potential leads.
A small stand. A big impact. Exactly what we mean by experience-driven design.