--- title: Standbuilding for KOP description: How do you pull visitors into your world in just 12 square meters? How do you make them feel what KOP stands for not as a pitch, but as an experience? image: https://www.kopexpo.com/hubfs/KOP%20-%20Event%20Summit-31.jpeg --- [ Live Social Wall ](https://www.kopexpo.com/social-wall) [ Blog ](https://www.kopexpo.com/blog) EN [Nederlands](https://www.kopexpo.com/nl/portfolio/event-summit) [English (UK)](https://www.kopexpo.com/portfolio/event-summit) [ Exhibition stands ](https://www.kopexpo.com/standbuilding) [ Experience center ](https://www.kopexpo.com/en/experience-center) [ Portfolio ](https://www.kopexpo.com/portfolio) [ Approach ](https://www.kopexpo.com/workflow) [ Expoboosters ](https://www.kopexpo.com/expoboosters) About KOP [ We are KOP ](https://www.kopexpo.com/about-kop) [ Team ](https://www.kopexpo.com/en/about-kop/team) [ Contact us ](https://www.kopexpo.com/contact) [ Exhibition stands ](https://www.kopexpo.com/standbuilding) [ Experience center ](https://www.kopexpo.com/en/experience-center) [ Portfolio ](https://www.kopexpo.com/portfolio) [ Approach ](https://www.kopexpo.com/workflow) [ Expoboosters ](https://www.kopexpo.com/expoboosters) About KOP [ We are KOP ](https://www.kopexpo.com/about-kop) [ Team ](https://www.kopexpo.com/en/about-kop/team) [ Contact us ](https://www.kopexpo.com/contact) menu [tel:+31555336481](tel:+31555336481) menu [tel:+31555336481](tel:+31555336481) EN [Nederlands](https://www.kopexpo.com/nl/portfolio/event-summit) [English (UK)](https://www.kopexpo.com/portfolio/event-summit) [ Exhibition stands ](https://www.kopexpo.com/standbuilding) [ Experience center ](https://www.kopexpo.com/en/experience-center) [ Portfolio ](https://www.kopexpo.com/portfolio) ![KOP - Event Summit-58](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-58.jpg) Event Event Summit Location Utrecht Surface 12 m² Featured Team Member [![KOP-Teamfotos-2019-Wessel-01-min-1](https://www.kopexpo.com/hubfs/Team/KOP-Teamfotos-2019-Wessel-01-min-1.png) Wessel Sio ](https://www.kopexpo.com/over-kop/team/wessel) # KOP on the Trade Show Floor # KOP on the Trade Show Floor **An experience about… experience** Designing a stand for yourself may just be the toughest assignment there is. There’s no briefing to fallback on . You’re your own client, and expectations are sky-high. After all, when your business is creating brand experiences, you’d better come up with something extraordinary. ![KOP - Event Summit-31](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-31.jpeg) ## Our Challenge How do you pull visitors into your world in just 12 square meters? How do you make them *feel* what KOP is all about? And how do you turn a compact space into a powerful moment? We wanted to make our core message tangible: *We design. We build. Your brand experience.* Not as a pitch, but as a lived experience.     ## Our approach We created a world in miniature. A fully immersive miniverse that pulledvisitors away from the trade show floor and into the world of KOP through image, sound, scent and sensation. On a footprint of just 4 x 3 meters, we built an audiovisual spectacle with screens in both the walls and the floor. Vibration, scent and ‘silent disco’ headphones added extra layers, turning it into a full 4D experience. Everything revolved around one question: what *is* experience? What does it do to you? And how can you use it to convey your message memorably in under two minutes? As a final touch, we handed out custom KOP coins. These activated a follow-up interaction via a dedicated landing page, keeping us top of mind long after the event. ![KOP - Event Summit-70](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-70.jpg) ## The result The numbers speak for themselves: nearly twice the number of expected visitors stepped into the KOP experience. But the best feedback? Dozens of spontaneous “Wow”s and “I’m seriously never going to forget this.” We became the talk of the event, generated plenty of social content, and are now in active talks with multiple high-potential leads. A small stand. A big impact. Exactly what we mean by **experience-driven design**. ## More photos ![KOP - Event Summit-59](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-59.jpg) ![KOP - Event Summit-66](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-66.jpg) ![KOP - Event Summit-71](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-71.jpg) ![IMG_4489 Groot](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/IMG_4489%20Groot.jpeg) ![KOP - Event Summit-61](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-61.jpg) ![KOP - Event Summit-33-1](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/KOP%20-%20Event%20Summit-33-1.jpg) ### SHARE [![](https://www.kopexpo.com/hubfs/Whatsapp_icon_black.png) ](https://wa.me/?text=https://www.kopexpo.com/portfolio/event-summit) [![](https://www.kopexpo.com/hubfs/Facebook_icon_black.png) ](https://www.facebook.com/sharer/sharer.php?u=https://www.kopexpo.com/portfolio/event-summit) [![](https://www.kopexpo.com/hubfs/Linkedin_icon_black.png) ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.kopexpo.com/portfolio/event-summit) ## **Want a booth like this too?** At KOP, we design and build custom stands. Ask us about the possibilities and feel free to contact us for more information about our exhibition concepts.   Schedule a meeting [![Afspraak maken](https://no-cache.hubspot.com/cta/default/5918819/a5b1fbcb-171d-4f8b-83b7-3b4aef4b35d5.png)](https://cta-redirect.hubspot.com/cta/redirect/5918819/a5b1fbcb-171d-4f8b-83b7-3b4aef4b35d5) ![Kantoor fotos Website Wouter van de Gouw (20 van 57)-3](https://5918819.fs1.hubspotusercontent-na1.net/hubfs/5918819/Kantoor%20fotos%20Website%20Wouter%20van%20de%20Gouw%20(20%20van%2057)-3.jpg) #### Expertises [Booth design](https://www.kopexpo.com/boothdesign) [Sustainable stand](https://www.kopexpo.com/sustainable-stand) [Experience center](https://www.kopexpo.com/en/experience-center) [Expoboosters](https://www.kopexpo.com/expoboosters) [Internationale stand construction](https://www.kopexpo.com/en/international-stand-construction) [Stand builder](https://www.kopexpo.com/standbuilder) [Custom stand construction](https://www.kopexpo.com/custom-stand-construction) [Costs of a stand](https://www.kopexpo.com/how-much-does-stand-construction-cost) #### Exhibtions by City [Exhibition stand Amsterdam](https://www.kopexpo.com/en/amsterdam) [Exhibition stand Düsseldorf](https://www.kopexpo.com/en/dusseldorf) [Exhibition stand England](https://www.kopexpo.com/en/england) [Exhibition stand Frankfurt](https://www.kopexpo.com/en/frankfurt) [Exhibition stand Ghent](https://www.kopexpo.com/en/ghent) [Exhibition stand Cologne](https://www.kopexpo.com/en/cologne) [Exhibition stand Munich](https://www.kopexpo.com/en/munich) [Exhibition stand Paris](https://www.kopexpo.com/en/paris) [Exhibition stand Rotterdam](https://www.kopexpo.com/en/rotterdam) [Exhibition stand Utrecht](https://www.kopexpo.com/en/utrecht) #### Trade shows [Exhibition stand for Achema](https://www.kopexpo.com/en/achema) [Exhibition stand for Ambiente](https://www.kopexpo.com/en/ambiente) [Exhibition stand for Anuga](https://www.kopexpo.com/en/anuga) [Exhibition stand for Bouwbeurs](https://www.kopexpo.com/en/bouwbeurs) [Exhibition stand for Dmexco](https://www.kopexpo.com/en/dmexco) [Exhibition stand for EuroShop](https://www.kopexpo.com/en/euroshop) [Exhibition stand for Horecava](https://www.kopexpo.com/en/horecava) [Exhibition stand for Huishoudbeurs](https://www.kopexpo.com/en/huishoudbeurs) [Exhibition stand for IBC](https://www.kopexpo.com/en/ibc) [Exhibition stand for Intersolution](https://www.kopexpo.com/en/intersolution) [Exhibition stand for Medica](https://www.kopexpo.com/en/medica) [Exhibition stand for Provada](https://www.kopexpo.com/en/standbouw/provada) [Exhibition stand for Sial](https://www.kopexpo.com/en/sial) [Exhibition stand for Solar & Storage](https://www.kopexpo.com/en/solar_en_storage) [Exhibition stand for VSK](https://www.kopexpo.com/en/vsk) [Exhibition stand for Webwinkel Vakdagen](https://www.kopexpo.com/en/webwinkel_vakdagen) [Exhibition stand for Zorg & ICT](https://www.kopexpo.com/en/zorg_en_ict) #### About KOP [Approach](https://www.kopexpo.com/workflow) [Technology & innovations](https://www.kopexpo.com/technology-innovations) [Sustainable standbuilding](https://www.kopexpo.com/standbuilding/sustainable-standbuilding) [We are KOP](https://www.kopexpo.com/about-kop) [Team](https://www.kopexpo.com/en/about-kop/team) [Blog](https://www.kopexpo.com/blog) [Contact us](https://www.kopexpo.com/contact) #### Contact [ +31 55 - 53 36 481 ](tel:+31%2055%20-%2053%2036%20481) [ info@kopexpo.com ](mailto:info@kopexpo.com) Riezebosweg 7 8171MG Vaassen Nederland 4.9 / 5 [ 16 reviews ](https://www.google.nl/maps/place/KOPexpo/@52.2975687,5.9867454,17z/data=!4m7!3m6!1s0x47c7b8c771b9297d:0x9c71eaec9fbb3111!8m2!3d52.2975687!4d5.9889341!9m1!1b1) [Nederlands](https://www.kopexpo.com/nl/portfolio/event-summit) [English](https://www.kopexpo.com/portfolio/event-summit) © KOPexpo [Privacy](https://www.kopexpo.com/privacy) [Terms & Conditions](https://www.kopexpo.com/en/terms-and-conditions) ```json { "@context" : "https://schema.org", "@id" : "https://kopexpo.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "NL", "addressLocality" : "Vaassen", "addressRegion" : "Gelderland", "postalCode" : "8171 MG", "streetAddress" : "Riezebosweg 7" }, "description" : "KOP Expo ontwerpt en realiseert standbouw, experience centers en events. Van concept en 3D ontwerp tot productie en oplevering.", "email" : "info@kopexpo.com", "image" : "https://www.kopexpo.com/hubfs/Branded%20items/KOP-logo-staand-color.png", "legalName" : "KOP Expo", "logo" : "https://www.kopexpo.com/hubfs/Branded%20items/KOP-logo-staand-color.png", "name" : "KOP Expo", "telephone" : "+31555336481", "url" : "https://kopexpo.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://kopexpo.com/#localbusiness", "@type" : [ "LocalBusiness", "ProfessionalService" ], "address" : { "@type" : "PostalAddress", "addressCountry" : "NL", "addressLocality" : "Vaassen", "addressRegion" : "Gelderland", "postalCode" : "8171 MG", "streetAddress" : "Riezebosweg 7" }, "areaServed" : [ { "@type" : "Country", "name" : "Nederland" }, { "@type" : "Place", "name" : "Europa" } ], "email" : "info@kopexpo.com", "image" : "https://www.kopexpo.com/hubfs/Branded%20items/KOP-logo-staand-color.png", "knowsAbout" : [ "standbouw", "beursstands", "modulaire standbouw", "maatwerk standbouw", "experience centers", "event productie" ], "logo" : "https://www.kopexpo.com/hubfs/Branded%20items/KOP-logo-staand-color.png", "name" : "KOP Expo", "openingHoursSpecification" : [ { "@type" : "OpeningHoursSpecification", "closes" : "17:00", "dayOfWeek" : [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens" : "08:30" } ], "parentOrganization" : { "@id" : "https://kopexpo.com/#organization" }, "priceRange" : "€€€", "telephone" : "+31555336481", "url" : "https://kopexpo.com/" } ```