Datema at Europort

For many years, Datema has been a trusted name on board vessels worldwide. At Europort, everything revolved around two things: strengthening existing relationships and talking to new decision makers in an environment that feels like Datema.

It was also the perfect moment to highlight 70 years of Datema and to bring the three pillars Safety, Service and Digital to the forefront.

KOP EXPO - DATEMA NAUTICAL SAFETY - EUROPORT 2025 - ROTTERDAM - STAND PHOTOGRAPHY - #9383(lr)

Background

Datema is a family owned company with around 45 colleagues and a global supplier of navigation and safety equipment on board ships. In the Netherlands they are market leader: about 80% of the vessels sailing under the Dutch flag use Datema solutions. The ambition is clear: grow to 90–95% and continue expanding internationally.

Customers include shipping companies, shipyards, governments and dredging companies. They choose Datema because of the partnership based relationship, the expertise and the convenience: user friendly solutions, complete peace of mind and hassle free compliance.

At Europort the focus was on inviting relationships to celebrate the 70th anniversary, meeting new leads, showcasing the latest innovations and developments and supporting the sales team in achieving their commercial targets.

Our approach

In the stand design everything revolved around clarity: showing at a glance what Datema stands for. Safety, Service and Digital each had their own distinct area within one open and easy to navigate stand.

Visitors immediately saw concrete safety solutions, could talk in peace with specialists about service and maintenance and, through screens and demos, got a clear picture of the digital solutions.

The look and feel was professional and down to earth, fitting for a family business: calm, inviting and no frills. The 70th anniversary was visible yet modest, as a sign of continuity and trust.

KOP EXPO - DATEMA NAUTICAL SAFETY - EUROPORT 2025 - ROTTERDAM - STAND PHOTOGRAPHY - #0941(lr)

Result

The stand made it easy to start conversations with the right people. Existing customers recognised Datema straight away and saw how strong the digital pillar has become. New leads quickly gained a clear picture of what a collaboration delivers in terms of safety, service and digitalisation.

Europort 2025 was a success, a week of valuable meetings, inspiring conversations and a shared passion for maritime safety. In this way Europort was not only a moment to celebrate 70 years of Datema, but above all a solid starting point for the next phase of growth.

A stand like this too?

At KOP we design and build custom made stands. Ask us about the possibilities and feel free to get in touch for more information about our exhibition concepts.