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Standbuilding for ChromaLuxe | Photokina 2018 Köln

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Quote

Thanks KOPexpo for a wonderful job. Designing a stand for a big tradeshow is always a challenge. We learn from it every time and are really happy with the support and service from KOPexpo!

Universal Woods - ChromaLuxe

The idea

The idea

Chromaluxe (part of Universal Woods) and KOP have built many projects together in the past. During the Photokina, ChromaLuxe made quite a statement having an exhibition stand where several international artist were able to show their art on great ChromaLuxe prints. ChromaLuxe had the thought of creating a ‘gallery’ in their standdesign, so that their prints had enough room and were presented in a unique way. The design was allowed to be a little ‘mysterious’, so visitors would be triggered to take a look at this extraordinary design.

More about exhibition stands

The end result

The end result

When you take a look at the stand of ChromaLuxe, you’ll think you are visiting an expo gallery with beautiful pieces of art. The stand is shielded by ‘curtains’ made of glossy polyester, which gives it a luxurious appearance. Because ChomaLuxe chose a black stand design, the colorful prints are well-lit. There is enough room for business talks and besides the gallery, ChromaLuxe has also space to highlight their other products.


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About ChromaLuxe

About ChromaLuxe

Universal Woods is the world’s leading brand manufacturer of hard sublimatable products.  Through the dye sublimation process, images are infused directly into specially coated materials. Universal Woods products are manufactured in Louisville, KY for worldwide distribution. The Universal Woods family of brands are among other things ChromaLuxe and Unisub. These brands were shown at the Photokina 2018.

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