On the bustling trade show floor, it's all about grabbing attention, and stunning signage is an absolute must! When you use this visual force effectively, you instantly grab the visitors' attention. Meet our Traffic Manager Aardt, who's the mastermind behind this. He acts as the bridge between our clients, suppliers, and production team. He shares insights into what signage is and how it can work best for you.
My journey in the world of stand building began with a graphic education at Cibap, followed by graphic design studies at the Minerva Art Academy. I spent four years working at a signage bureau, but I kept feeling a stronger urge for a new challenge.
When Vincent, a friend of mine and a project manager at KOP, told me about the Traffic Manager position at KOP, I was immediately enthusiastic. I truly appreciate KOP's commitment to maintaining high-quality standards and consistently going the extra mile for our customers at every turn. I always aim for the very best results, which is why I wanted to join this team.
Aardt makes signage stick
Signage is the calling card of a stand. It's the way to attract people to a booth, strengthen the brand, and convey the message clearly. What makes good signage is that it stands out, is easily understandable, and aligns with the company's style. This ensures that (potential) customers recognize the brand immediately and leaves a lasting, professional impression that won't be easily forgotten.
The proces of signage
Studio considers this while creating the design, but I actively brainstorm with the client as well. If the client provides images that don't quite fit, I offer advice on how to perfect them. Resolution can often be a challenge; we print on large fabrics, sometimes as big as 4 by 5 meters, so good resolution is crucial. We aim for the very best result because the signage represents not only the client but also us.
Sustainability is top of mind for many clients. If a client desires a sustainable stand, Studio incorporates sustainable materials into the design, which I then integrate into the signage design. For instance, Airtex is sometimes replaced with 100% recycled polyester – PVC-free and 100% recyclable.
Different signage in a stand
So, remember good signage isn't a simple detail; it's your company's calling card. It grabs attention and leaves a lasting impression on your visitors. Wanna make an impact too? Get in touch with us and discover how signage can work for your company.
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Laura is our Content Marketer! One who thrives on words and visuals. She truly gets delighted from creating content.