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Standbuilding Smeg | VTwonen & design Amsterdam

The idea

The idea

With their special and high-quality kitchen appliances, SMEG is a well-known brand for many Dutch households. At the VT wonen & design exhibition, SMEG had the opportunity to share their newest equipment with a wide audience. Besides that, it was the perfect moment to launch their ‘limited edition FAB 28’ fridge. This given made it important to make the stand wide and open, so visitors could look at the products from every side. Commissioned by 2Met, we were able to work on this beautiful brand.

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The end result

The end result

When you walk through the exhibition hall, you’ll notice the SMEG stand from far away. The logo is clearly visible on top of the stand. It has a spatial and clear appearance, because there is only one wall used in this stand. It’s like having a look at the kitchen that you’ve always wanted! From cooker to cooktop and from citrus press to toaster, SMEG shows their range in a good way to their visitors, who have plenty of room to test, hold and view the appliances.

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About Smeg

About Smeg

Smeg is an Italian family business, that produces design kitchen appliances. For over 60 years, Smeg’s products have been known for its elegant and tasteful design, which are the results from collaborations with world’s most famous architects. The company culture and philosophy are focused on quality, technology and design. A special organization with a passion for bringing some experience to your kitchen, through high quality kitchen appliances.

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