On a trade show floor, people need to understand at a glance what makes a product special. An “outdoor TV” sounds logical… until you start wondering: does it really work when the weather changes? Especially in the Netherlands, where sunshine and rain can appear within the same fifteen minutes.

That is why Samsung was not looking for a standard display, but for a statement that would instantly prove the point.

The idea

KOP developed a display in which The Terrace literally stands in circulating water. Not as a gimmick, but as a crystal clear translation of the promise: this TV keeps performing outdoors, even in moisture, sunlight, and challenging lighting conditions.

Water surrounding the screen equals the story without explanation. You see it, you believe it.

Our approach

We translated the product USPs into one powerful object on the stand:

• Display concept and design: a premium presentation in line with Masters Expo, focused on calm, luxury, and attention to the product.

• Technical development: a closed water system with continuous circulation, designed for reliability and trade show safety.

• Visual experience: positioning and sightlines that allowed passers by to immediately experience the razor sharp image, especially under challenging lighting conditions, which is exactly what The Terrace is built for.