Salon Bruxelles is for Honda the moment to share their extensive assortment with their audience. From the newest models until the accessories, the exhibition is the ideal opportunity to respond to the visitors. The surface contains almost 800 m2. A part of this is reserved for a ‘behind the scenes’ meeting room where the stand crew can have a good conversation with the visitor. Because of the great amount of space, there is also room to do something special with the floor, which is the first thing that visitors will see from the escalator when they enter the exhibition hall.
The end result
The end result
The Honda stand radiates quality. All models are presented in a structured way and have their own stage. Some models are presented on a LED floor which creates the illusion that the motorcycle is driving on a road. Right behind the rear wall, meeting rooms have been created for business relations to come over and have a talk. With this stand, Honda shows that they are a premium brand with high quality engines and accessories.
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Honda believes in 'the power of dreams'. Because by dreaming, you will be challenged, according to founder Soichiro Honda. In 1948 their first engine rolled came out of the factory. Honda settled in America in the 1950s. Here, they succesfully concentrated on innovation. In the years that followed, they kept producing innovative engines and in 1969 they produced the first car. This new market felt good, and in 1973 they made their first outboard motor and in 1984 they introduced their first lawn mower.
More Honda stand designs? Check them here.
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