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Agritechnica I Deutz-Fahr

The idea

The idea

We wanted to create a recognizable and spacious stand for Deutz to receive farmers, dealers and anyone else who was interested in holding a tractor steer in his/her hands. In the stand, there had to be room for a shop, a lunchroom and several workrooms. In addition, 12 massive Deutz-Fahr tractors were to be presented optimally around the main construction of the stand.

The end result

The end result

The front view of the stand has an impressive appearance due to the imposing line of green machines and the large surface of the stand. All presented tractors were ready to be tested by trade show visitors. When walking alongside the tractors you eventually end up at a typical Deutz-Fahr shop which sells merchandise and other branded items. At the right of the shop, several workspaces have been realised. On the first floor, visitors could find a nice lunchroom and seating area with a great view over the Deutz stand and the entire exhibition hall.


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About Deutz-Fahr

About Deutz-Fahr

Deutz-Fahr is one of the world's leading manufacturers of tractors. The company’s headquarters are located in North Italy, Treviglio, in an area where the business was established in 1927. Eversince, Deutz-Fahr has expanded their business activities trough 13 sales subsidiaries, 155 importers and over 3100 dealers around the world. 

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